12/4/14

Building Reach, Near and Far

We know that if we build a web presence with the right SEO (search engine optimization) over time we will reach those who are searching for what we are offering.

But what if your target audience isn’t looking for what you’re doing? How can we reach them?

This is the 5th year of the Frogs Are Green Kids Art Contest, so naturally those who have entered in the past are aware and may enter again. In addition, some parents and kids in countries around the world may be watching what other countries are doing and then get into the action as well. In the past 5 years we have received thousands of entries from more than 27 countries! When people are looking for something specific on the web and the right SEO is in place, those pages are found.

For example, Hong Kong has entered many beautiful artworks over the past few years, but this year in addition to the entries from China, we received entries from Japan, Malaysia and Indonesia. Last year we received some amazing art from Estonia, and this year from England, Ireland, Denmark, and Romania. Information can spread to new areas when we consistently push it out there and when the public is actively looking for it and then shares it, pushing it even further.

But the question today is how do we reach the ones nearby?

The answer is by introducing people to real-time situations where they are learning new things. If we want children who live in urban areas to understand nature and why saving frogs is important, we need to bring them to the source, yes bring them to nature. How can we expect children who live in urban environments to care about wildlife when it is somewhat foreign to them? This is why many classrooms today have class pets. So children can be directly involved in the health and well-being of those animals. But there is nothing better than showing them the animals’ true habitat.

Last Spring, Frogs Are Green made a presentation to 60 first-graders at the Learning Community Charter School in Jersey City, showing them both frog art from around the world and a slideshow of some of the most unusual frogs. They learn about frogs and amphibians as part of their school curriculum and they already knew quite a bit and were very enthusiastic about the topic.

During 2014 we developed a new six-week curriculum, “Frogs, Amphibians and their Threatened Environment – Discovery and Expression through Art” which is available for download, under the education tab on our website.

During the summer and early fall, we had set up tables at quite a few community fairs and events so children could stop by, sit down and draw frogs with the art supplies we laid out. Children love to create and don’t need that much encouragement once engaged. They just need the right guidance from teachers and parents. We also know that children love animals. Many have pets at home, but it’s not the same as seeing those animals in nature.

If we want children to care about nature, we must show it to them, through field trips and when they see the real thing it will lead them to care what happens in the future.

What’s cool is that even in urban areas there are parks, such as our own Liberty State Park. Imagine the fantastic discovery students might have by seeing everything from frogs to birds, and more if they just went there with an educator.

We see a sharing cycle of teachers educating children, who bring that information home and tell their parents, who then share that with other parents, who share it with their kids and on to community leaders.

The key is getting those sparks of information and creativity started in the right places and making sure the people you want to reach are receiving it.

by Susan Newman, founder

12/4/14

Frogs Are Good For Your Garden

Frogs and toads are some of nicest critters you can attract in your garden as they can improve it great deal. They have true and undeniable value but are threatened by the constant increase of urbanization. Their habitats are shrinking at an alarming rate and thus reducing their chance of survival.

So why not take steps in inviting them in your garden today? For one thing, they are amazing pest control predators. They feed on insects, such as cutworms, caterpillars, sow bugs and many more that can do harm to your garden. There have been reports of entire gardens destroyed by these bugs for a single night, and anything that can help prevent that from happening is to be loved and preferred over other animals. A single frog can eat over a hundred harmful insects a day, which is really a lot and enough in most cases to help you control this threat.

In order to ensure that frogs can perform their duty, you will need to create a suitable habitat for them. During the day, they like to sit under shady and cool areas, such as under trees and other high plants. There are many solutions that can be implemented in your garden which will offer not only proper shelter for frogs, but will also give your garden an innovative look. These animals also require water, so a pond of some sort is needed. Many professional and reliable gardeners share the opinion that there is nothing quite like having a garden pond in your backyard. It needs to have shallow edges to allow the amphibians to enter and leave as they please.

Toads and frogs can be a garden’s best friend and save you the need to spray with pesticides and other chemicals to protect from insects. If you like the calming and sometimes gentle sound of frogs, then smile the next time you see one in your garden.

Guest blog by Ella Andrews

11/30/14

Green Cyber Monday

This time of year most are busy running around collecting this and that for their loved ones. I want to take this opportunity to express my thanks for all the frog loving fans who have read, shared and posted photos, artworks and interesting news items.

The contest entries are flying in from all over the globe. Artworks have come in from: South Korea, Bahrain, Slovakia, Germany, India, Indonesia, Bangladesh, Japan, Russian Federation, Morocco, England, Ireland, Australia, Denmark, Romania, Sri Lanka, Costa Rica and USA. There are just two weeks left to submit yours! The deadline is Dec. 15, 2014.

2014 Kids Art Contest hosted by Frogs Are Green
2014 Photo Contest hosted by Frogs Are Green

Frogs Are Green is a New Jersey nonprofit organization and we depend on the modest donations and sales from tee shirts, posters and calendars. Please purchase our NEW 2015 Frogs and Dragonflies calendar with exceptional photography by Wes Deyton, wildlife photographer in North Carolina, or one of our magnificent conservation posters showcasing collaborations from some of the most well known artists and photographers!

If you are looking for a winter project to do with your children, download the FREE “Frogs, Amphibians and their Threatened Environment – Discovery and Expression Through Art,” 6 week curriculum!

I also wish to mention that I am enrolled in NJ Learns (a partnership between The Cloud Institute and Sustainable Jersey, thanks to my advocate, Sustainable JC, and through this education on sustainability, I am seeing more clearly, new educational ways to reach children and the general public. Look for expanded offerings as we move into 2015!

Wishing you all a very happy holiday season!
– Susan Newman, founder, Frogs Are Green

09/27/14

Kids with Pet Frogs and other Wildlife

Recently I’ve been meeting children at my Frogs Are Green table at various Jersey City events and this one young girl told me she had at home: fire-bellied toads, a lizard, fish, 2 dogs and her brother had turtles too.

Growing up my parents weren’t so keen on animals in the home and perhaps that’s why I love wildlife so much, watch nature programs, and have my own pets. Over the years I’ve had fish, turtles, and cats.

It got me thinking about all that variety from someone so young, and whether it’s a good idea for a child to be responsible for so many pets. In addition, I was quite surprised to hear she had frogs. At first I thought she was joking with me. But a few days later, I heard from another young boy that he also had fire-bellied-toads at home.

It’s not something I recommend because there are so many issues right now with frogs potentially carrying the chytrid fungus (Batrachochytrium dendrobatidis) disease and if those frogs were let go or escaped into an area unnatural to them, they would be helping spread the disease.

(To learn more about this, Save The Frogs has a great web page on this:

Chytrid Fungus in the Pet Trade

“As the trade of amphibians is highly unregulated, disease testing of amphibians traveling between countries and states is next to none. Many amphibians that travel often are carries of the chytrid fungus, which is greatly responsible for the amphibian declines around the world. Approximately 300 species have been detected with chytrid and it is now present in nearly 40 countries. In 2011, a study found that in many pet shops and pet expos nearly 3% of the captive amphibians tested positive for the presence of chytrid, and 13.6% of the collections yielded at least one positive result.” — from Save the Frogs

Frogs As Pets

I decided to look further into how common it is for kids to have pet frogs and found this informational web page: “Your First Frog.”

It’s obvious from reading this page how complex taking care of a pet frog would be. Once you finish this page, I’m sure you’ll agree they belong in the wild.

Only those that are threatened with extinction and are being helped by scientists/herpetologists in captivity like the Golden Mantella, or those doing important research to help amphibians, should have them away from their natural habitats.

___________________________________________________________________

Here are some thoughts on this topic from David Veljacic, nature and wildlife conservationist…

When deciding to buy a child a pet there some questions to keep in mind.

Is my child responsible enough to care for a pet? Never buy children pets to teach them responsibility.

Is this interest a fad?

What is my child looking for in a pet? Does Your child want a playmate or a piece of nature?

Do I have the space?

Does my child have the time? With kids enrolled in so many activities they simply may not have the time to care for the animal properly. Ultimately, the parents have the responsibility to pick up the slack that the kids may leave.

Can we afford the upkeep?

And, if looking at exotics – Is it captive bred? Only buy captive bred animals.

Once You have decided to let Your child have a pet, You need to educate Yourself on the needs of the animal You are buying. You may be called upon to care for the animal from time to time. It is also good, particularly with young kids, to check up on the pets to make sure things are going well, so You should know a little about it.

I have seen it happen many times with people who keep exotics, particularly reptiles and amphibians, where it becomes an obsession to buy more and more species. There is always a new color morph or new species available, and it can be very tempting. I recommend not growing a collection too quickly, a child can become overwhelmed before they know it.

Do Your research! NEVER include pet store workers opinions in Your research! Pet store workers are there to sell You things, then sell You more things. You need have the type of animal You plan on buying researched before heading to the pet store, or breeder, and the only questions left should be things like…

Is the animal captive bred?
Is the animal eating/pooping properly?
You should also be allowed to inspect the animal for obvious injuries.

Many exotics that in the past were sold as “disposable” live for years, even decades. If You cannot commit to a long lived animal, don’t buy one. Never release captive animals into the wild.

09/11/14

Bullfrogs, Toads and Grey Tree Frogs in Massachusetts

The story continues with Jack Stearns, a scientist and meteorologist in Massachusetts, who had rescued a Bullfrog (Bartholomew) last Winter, updates us on his progress along with a discovery of Grey Tree Frogs in the area.

Bart must be happy back in his pond as my wife hears deep croaking when she walks by the pond at lunch time. It has to be Bart! Also seen has been a big bullfrog near the spot where we let him go and he makes quite a splash when he jumps into the pond.

Another story involves a Gray Tree Frog. My wife works as a receptionist and is located in a huge lobby which has a big indoor garden, complete with trees and many plants. A couple of years ago a Gray Tree Frog got in and took up residence and proceeded to serenade the guards at night. It took them months to figure out what the noise was since the chirping resonates in the big lobby. He only hibernated for two months and came out in February to start singing again. It was weird to see snow falling and hearing this frog chirp. In fact, that was his name, Chirp.

He disappeared in the spring and we figure he got out the same way he got in, under the door that is right by the indoor garden.

Well it looks like history is repeating itself. Above is a picture of a very young tree frog who got into the lobby. After this picture was taken he proceeded to scurry up the wall behind him into the indoor garden. Apparently a few others have been seen entering as well, especially at night. No noise yet, but I figure that by early spring there will be another chorus of tree frogs in the solarium. There is plenty for them to eat as they have been observed close to the outdoor window, snagging bugs that land there.

The frog population may be declining but not around where my wife works. The underground garage has lots of toads in the summer season who know that bugs are attracted by the lights and the toads come in for a quick meal. Everyone is careful of the toads when walking around the garage and there have been very few fatalities.

— Jack Stearns

09/2/14

Hawaii’s Inhumane Frog Policy

I received yet another call from someone distressed about coqui tree frogs on her property. No, she wasn’t wanting to find out how to kill the frogs. She was trying to find out how to keep them and resist aggressive neighbors wanting the frogs destroyed.

For many people in Hawaii, as in Puerto Rico, the coqui frog is considered an adorable creature, singing at night and improving the environment by eating insect pests. They can get loud in large numbers, but for those who enjoy the sounds of wildlife, the coqui chirp is soothing and creates a white noise that aids sleep.

However, the Hawaiian government has passed laws to vilify coqui frogs as a noisy environmental menace, making it illegal to “harbor” or transport coquis within the state. According to the law, coquis frogs are pests by definition, and anyone enjoying them does so at his own peril. Millions of dollars have been spent trying to stop the spread of the frogs, which now reside happily on the Big Island’s east side and in limited areas of the other islands.

Of course, if the coqui frogs were native to Hawaii, they would be protected, not killed. The sound would be appreciated and promoted, as it is in Puerto Rico.

However, in today’s Hawaii, only native species are valued. Introduced species are now regarded as illegal aliens, and harboring these aliens is against the law. Laws defining the coqui as a “pest” allow the cruel slaughter of these tiny, harmless creatures, bypassing humane treatment laws.

The Good Shepherd Foundation, of which I am the director, believes that cruelty to animals is unacceptable, regardless of whether the animals are native or not. In 2001 we started a program to counter the anti-coqui propaganda, called CHIRP, or the Coqui Hawaiian Integration and Reeducation Project. Acceptance, we believe, is better than an endless environmental war against the frogs.

Over the years we have been contacted by many residents who found the frogs desirable on their property, but who were being harassed by neighbors who did not yet have the frogs and wanted them eradicated. This meant having one’s property sprayed with citric acid, which kills plants as well as coquis, lizards, insects, and other non-target species. The acid burns the victims to death.

Anti-coqui hysteria has made people fearful of admitting they like the coquis, faced with the unfortunate choices of harassment, or letting eradicators poison their property.

Some residents would like to remove the coquis to avoid the drama, but don’t want to kill the coquis in the process. These humane-minded people are faced with another dilemma. Moving coquis is a crime. The government has made it so people can only kill coquis, either with citric acid or by cooking or freezing the live frogs. You can’t legally catch the frogs and release them somewhere else where there are other frogs.

This means the Hawaiian government has made it illegal to treat the coquis humanely. It forces residents to either be cruel to the frogs, or to break the law and illegally release the frogs elsewhere, which many people do.

The most recent phone call was from a woman who wanted to save the lone coqui on her property from a certain death. A neighbor heard the frog and reported it to the homeowner’s association, which was dispatching an eradicator right away. The neighbor also complained that this same woman was feeding non-native birds, and threatened to have the birds shot.

For those who love wildlife, Hawaii is no longer a paradise. Species are not valued for their beauty and other positive qualities, or for the biological diversity they bring to these volcanic islands. Instead, they are valued solely for being “native,” and are killed solely for being introduced.

It is a war on wildlife. Property owners, residents, and visitors who value wildlife for what it is, regardless of whether or not it was introduced, are victims of this war.

For more, see our website, www.HawaiianCoqui.org.

Guest post: Sydney Ross Singer is a medical anthropologist, author, and director of the Good Shepherd Foundation. He lives on a coqui frog sanctuary with his wife and son on the Big island of Hawaii.

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