12/13/15

Reptile Kingdom Resides in Painting Workshop

Dec.6, 2015
Text by LAN Lianchao
Video by LAN Lianchao & CHANG Zhuojin & SHI Xinyue & LIU Yuting

Hundreds of transparent boxes are piled up against the wall, with simulated wild environments. The residents of those cubical rooms have watched the day and night of the painting workshop, ARTTRA, for seven years.

The vivarium belongs to a painter, Herman Chan, 41, who has over 100 reptiles from about 50 species.

“Maybe you can not find a second painting workshop with so many reptiles in Hong Kong,” he says.

Chan’s pets attract people who learn painting in a way of improving their ability of observation. Reptile knowledge is a bonus for curious students.

Chan says he collects and breeds various species of reptiles on purpose. “I enjoy taking care of them technically,” he says.

The first reptile owned by Chan was a salamander when he was in the primary school. Since then he has never stopped.

Chan used to raise his reptiles at home, afraid of customers’ resistance against them. He says he hopes to stay with them more, not only the time after work.

Not until he took a chameleon to the studio did he find the charisma of his pets. Children are really into it and inspired to watch the detailed of the animal, Chan says.

Meanwhile Chan tells them chameleons change color due to the temperature, humidity or light, not the background colors thought by many people.

“The studio is a perfect combination of my hobby and job,” Chan adds. “It is an incubator for my reptiles and my painting.”

Chan Tsz Yin Andrea, 5 yrs old, Hong Kong, Arttra.

With the Frogs Are Green annual children’s art contest deadline approaching, you can see how engaged the young students are by learning about amphibians and reptiles, seeing them up close, and then expressing themselves through art. I’m thrilled that Herman’s students entered our annual contest!

This blog was originally posted on https://lanlianchao.wordpress.com Frogs Are Green has permission to repost it.

12/8/15

Foliage For Indoor Frogs

Frogs are one of the more common classroom pets because they are quite easy to care for and they look very cool. Growing frogs is a great way for science teachers to teach kids about metamorphosis because they can use the frog as example for this process. Frogs at first are tadpoles and then they turn into an adult frog. But there are a few things that you should know if you are thinking about raising a frog in a classroom or in other indoor spaces. One of the most important things being what type of foliage to use for the frogs as that can determine how the frogs feel in their classroom terrarium because plants provide the frogs with cover as well as help with the oxygen production in the vivarium. This foliage will be different based on what type of frog you have – an aquatic, semi-aquatic, terrestrial or arboreal (climbing or tree) frog.

Foliage for aquatic frogs
Because aquatic frogs tend to spend most of their life underwater these frogs will require to live in vivarium where there is a lot of water which means that you will have to have aquatic plants too, because regular land plants won’t be able to survive in the water or in a place where it is very moist and wet. Common plants that grow and feel well in aquatic environments are Anubias species plants, which are very durable aquatic plants; Pothos Plants and Philodendron that are long vine type plants that will nicely cover your aquatic terrariums wall; Cryptocoryne wendtii, which are tall plants with heavy foliage; as well as Anacharis plants that the frogs can use to hide among and other similar plants. But for classroom purposes you can also make a biotope aquatic tank meaning that you place all of the same plants that can be found in the natural habitat of the frog species that you have in your terrarium.

Foliage for semi-aquatic frogs
Semi-aquatic frogs are called that because they spend half of their time in the water and half on land and they need appropriate tanks with 50% of the tank being water but and the rest being land. This also means that in a vivarium for these types of frogs you can combine aquatic plants and also non-aquatic plants. Just keep in mind that these non-aquatic plants too should favor a moist environment and soil so don’t place plants that prefer dry conditions in a semi-aquatic tank. For the water portion of the terrarium you can again use the same aquatic plants that I mentioned previously, but for the land portion of the tank you can use plants like Bromeliads that will adapt to basically any environment, as well as Ferns that are high humidity plants and other plants that can stand humidity and their roots being constantly wet.

Foliage for arboreal (tree) frogs
Then there are so called arboreal or tree frogs that need a lot of climbing space meaning that their vivarium too needs to have taller plants with climbing potential. Great plants for frogs of this type are Philodendrons that grow really fast and in basically any conditions; Wandering Jews that also are quick growing plants; plants called “Golden Pothos” that is adaptable and an easy growing plant; Aglaonema genus plants that can reach up to 3 feet, as well as Marcgravia or Shingle Plant that has fat leaves and tends to climb on other surfaces; and a plant by the name of “Silver Skies” that also grows fast and has big leaves.

Foliage for terrestrial frogs
Lastly, there are quite a lot of frogs that are categorized as terrestrial or land frogs. For these types of frogs you can create a vivarium that is quite similar to one that I described for arboreal plants. However, in the terrestrial frog case they don’t need the height of the plants but rather they need bigger and longer spaces that are heavily clad with foliage because these frogs need places to hide and they are not able to climb the plants like tree frogs can. For terrestrial frog tanks you can use plants like Peperomia and Pilea plants, both are plants with many different species that are all good for terrariums, as well as Orchids because they don’t like wet places and other house plants or land plants.

One thing to keep in mind with terrariums and plants though is the light that they get because for any plant to grow they need light for photosynthesis to happen. The more light plants get the faster they grow, so make sure that in the classroom the frogs are placed in a spot where it gets natural lighting. An alternative of course, which in many cases might be even better than natural light, is to install t5 grow lights or any other similar artificial lights above your terrarium, because with these artificial lights the plants as well as the frogs will get the light and heat they need and you will be able to control the conditions in the terrarium so that they are just perfect for the species of frogs you have.

*** Guest post: My name is Ben Thorton and I am the owner and editor of T5fixtures.com. My passion is all things related to plants and plant growing and I consider myself an expert in this field, which is why I love to share my passion with others to help them be successful in gardening and plant growing too.

11/28/15

How Bd has impacted Arizona’s amphibian species

A Frogs Are Green eco-interview with Nick Massimo and Evan Brus.

When was your organization founded? Please tell us a bit about its/your mission, goals… When did you first begin this important work?

Evan and I are both PhD students studying the disease dynamics of a deadly fungal pathogen that infects amphibians all over the world. The pathogen is Batrachochtrium dendrobatidis (Bd), and it causes the disease called chytridiomycosis. This disease was first noticed in the late 1980s and early 1990s as a wave of mass amphibian mortality events swept through Central America. Further research linked Bd to mass amphibian die offs and the extinction of multiple amphibian species all over the world.

Recent research has created a picture of how this pathogen may have originated in Brazil and spread to North America over 100 years ago. The oldest amphibian specimen that’s tested positive for Bd was in Illinois in 1888. Then, in the 1920s Bd was detected in California. Approximately 50 years passed before Bd was detected again in southern Mexico in 1972. The detection of Bd in Mexico was then tracked south into Central America where researchers first noticed the dramatic effects Bd could have on amphibian communities. The goal of our project is to better understand how Bd spread in the Americas, possibly passing through Arizona and to determine how this pathogen has impacted Arizona’s numerous amphibian species.

What is your educational background and what lead to wanting to specialize in this area and/or create your organization?

Nick Massimo

I received a BS in biology and nutritional sciences and a minor in chemistry from the University of Arizona in 2011. After I graduated with my BS I spent two years working on numerous research projects studying species such as the Gila monster (Heloderma suspectum), desert tortoises (Gopherus agassizii), fungal endophytes (fungi that live inside plants), and several other herpertofauna species from the southwestern United States. I gained these experiences working with the University of Arizona, the Arizona Game and Fish Department and a not-for-profit group, Friends of Saguaro National Park. The combination of knowledge I gained from mycological and herpetological research in Arizona provided a great platform for me to pursue my PhD at Arizona State University studying how a fungal pathogen affects Arizona amphibians.

Evan Brus

I received my B.S in Zoology, French, and Environmental Studies from the University of Wisconsin Madison in 2011. During and after college, I worked in a social insect behavior lab studying the signals and cues that regulate nest construction in Polybia occidentalis, eventually traveling to Costa Rica to do research there. While studying for an ecology course, I happened upon the book Extinction in Our Times by my current advisor, James Collins. I was immediately intrigued by the story of amphibian declines, and I applied to do my PhD in his lab at ASU the following year.

Who would say has influenced you or your work?

Nick Massimo

I was inspired to pursue a career in biodiversity conservation by my early childhood experiences where I spent time with my family enjoying the great outdoors. Through these experiences I developed a deep appreciation of our beautifully complex natural world. The time I spent at the University of Arizona pursuing my BS continued to guide me to pursue a career in conservation due to some of my wonderful professors. Dr. Robichaux, Dr. Bonine and especially Dr. Arnold helped provide me with fantastic experiences and mentoring opportunities at the University of Arizona. Towards the end of my bachelor degree I received an internship with the Arizona Game and Fish Department. My advisor, David Grandmaison, introduced me to a wide array of projects focusing on conservation strategies for mammal, bird, reptile and amphibian species in Arizona.

After I graduated, I received a job with my most influential mentor, Dr. Betsy Arnold. During my time working with Dr. Arnold, I gained a large amount of experience on how to develop, conduct and conclude an intricate research project working with fungi that live inside of plants. Without the help and mentorship Dr. Arnold provided me, I would not be where I am today. Dr. Arnold has been my most influential mentor.

Evan Brus

Like many biologists and ecologists, I grew up with a deep appreciation for nature. I was lucky enough to live in a relatively rural area of Wisconsin surrounded by streams and forests, which I relished as a child. My early experiences exploring the outdoors informed my initial choice to study biology, but I credit several college professors for helping me refine my interests and encouraging my work. My undergraduate research mentor Dr. Robert Jeanne, as well as his grad students Ben Taylor and Teresa Schueller, taught me the culture of academia and the skills needed for data collection, analysis, and eventual publication. Without my experiences in this research group, I probably would not be a scientist today. My other major influence was Dr. Calvin DeWitt, who taught my introductory ecology course with fervent enthusiasm and took personal interest in all his students. I learned from him how to pursue my passions and how to visualize the myriad connections between humans and the natural world in everyday life. Currently, I draw inspiration from the broad community of scientists researching amphibian decline and chytridiomycosis, too many to name. The quantity and quality of research produced in our field is remarkable, and everyone is willing to help one another and collaborate. It’s a very welcoming and dedicated community.

Please share the details of your work: the medium, technique and discoveries.

Our project will analyze how Bd may have been introduced into Arizona and how its introduction could have shaped Arizona amphibian distributions. In order to investigate these questions amphibian specimens housed in natural history collections will be assessed for the presence of Bd. Our work will determine at what time were certain species infected with Bd in the state, and do these historic infections help us understand the dramatic decline of leopard frog species in Arizona.

Our work will rely on testing amphibian skin for the presence of Bd DNA. In order to do this, we will swab amphibian specimens stored in natural history. DNA extractions will then be performed following protocols used by other researchers who have recently completed similar projects analyzing museum specimens. After DNA extractions are complete, real time PCR will be used to determine if fungal pathogen DNA is present and if so, quantify the pathogen load on the specimen. Once all of this data is collected we will gain an understanding of the disease dynamics of Bd in Arizona. This information will help determine when this deadly pathogen arrived in Arizona, what species of amphibians it infected after it arrived across time, and a possible mechanism that brought it to the state (e.g. invasive species, the bait trade etc.). Finally, this information will be used to help establish management plans to mitigate the spread of this pathogen in amphibian populations that are currently infected with Bd and also provide critical information on how to keep Bd out of populations that are currently uninfected.

We have not started our project yet. Other researchers who have recently completed similar projects have discovered Bd on amphibians in natural history collections in the past. Their work has helped us form our hypotheses on how Bd may have entered Arizona as it spread south into Mexico and Central America. Based off of a previous project we know that Bd was found on a Chiricahua Leopard Frog in Arizona as early as 1972. We would like to conduct an extensive project to discover the very important disease dynamics of Bd in Arizona, that’s why we are trying to raise funds for our research with the Instrumentl crowdfunding campaign (https://www.instrumentl.com/campaigns/history-of-a-deadly-disease-in-arizona-amphibians/).

What has been the most exciting discovery?

As we reviewed recent research conducted by other scientists we were intrigued to learn that this fungal pathogen has a very complex history. Unraveling the history of this extremely deadly amphibian disease is made even more moving as amphibians are the most threatened Class of vertebrates on the planet (IUCN Red List Report 2015). This information paired with recent research indicates that amphibians are experiencing extraordinarily high extinction rates currently than they have in the past. We find this information extremely motivating, as we’d like to conserve amphibian biodiversity for the well being of ecosystems and for our future generations.

What are some challenges you have faced and how did you deal with them?

The biggest challenge we are currently facing is obtaining funding to conduct this important project. The scientific field as a whole has been experiencing a shortage of funds to carry out extremely important research projects, and our field is no different. To combat this issue, we are currently exploring new avenues to fund our research endeavors. This is where the crowdfunding campaign (https://www.instrumentl.com/campaigns/history-of-a-deadly-disease-in-arizona-amphibians/) comes into play. We are trying to reach out to our community more directly and get them engaged with our project. We’d like to communicate the challenge we, as scientists face, as well as the challenges amphibians are now incurring.

How do you reach your targeted audience?

Is it through your website, exhibitions, advertising or social media or another route? Which is most effective and why?

We are exploring a variety of options to engage our audience. We have been reaching out to our close colleagues, research and herpetology community directly through word of mouth and email to generate support for our project. Additionally, we have also used social media (Facebook and Twitter) to gain support for our research project. Both of these avenues have provided support for our project but we’d like to reach more people. To do this, we are contacting people and groups located within Arizona to convey that this project will directly impact the amphibian biodiversity of our state and in other parts of the world.

How do you keep the audience engaged over time?

We’ve created a Facebook group (https://www.facebook.com/groups/905234229573944/) to keep our audience up to date on the progression of our research project as it’s being conducted. This will keep our audience up to date on the current status of our project and the exciting discoveries we’re making. In addition to our Facebook group, we are also planning to present the results of our study in a scientific journal article and present this information to our community in a series of talks.

What can we do to inspire the next generation to want to help the environment and the wildlife?

The information we gain from completing this study will directly lend to the construction of effective amphibian biodiversity conservation strategies. Without the help from our next generation we are at risk of losing much of the amazing amphibian biodiversity on our planet. The Frogs Are Green organization could be a wonderful partner in helping us to spread our project to its supporters. We feel that this organization can help reach a younger and broader audience than we’ve been able to reach thus far. In order for the meaningfulness of our research to be effective we need our next generations to know about the wonderful and beautiful amphibian biodiversity our planet has to offer.

What can people do to help? Donate and/or share to your cause/work?

We would be most appreciative if individuals would pledge to share our campaign with friends and colleagues using social media. We hope to reach as many people as possible because we feel the current state of our planet’s amphibian biodiversity is at a critical point. As a community we need to act now to preserve these species to maintain healthy ecosystems and for future generations. Sharing our campaign would help us reach our goal however we would be extremely thankful if people would also donate to our project so we can conduct this extremely important research.

10/20/15

Frog color patterns and the lack of color on the ventral surface

Frogs are a component of an exclusive cluster of the animal realm that have a part in the subtle equilibrium of both the ecosystem and the food chain. Frogs can be seen more or less any place apart from Antarctica. The majority of frogs are found in tropical areas and more frogs are found in the hotter countries. There are approximately 4,740 species of frogs on the planet. They are in fact remarkable creatures that come in a huge range of sizes as well as colors.

Frogs generally eat insects such as flies, as well as, worms and small fish. In some cultures, frogs are believed to bring good luck. Noticeably, some frogs, such as the poison dart frog, have an adequate amount of toxin in their miniscule bodies to take the life of a human being. Some species of frogs are capable of changing their skin color, and a few of them have a similar skin color as their environment.

By liz west (leopard frog2) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Without a doubt, frogs have several natural predators. Generally frogs are responsive to predators, which is why frogs put down a lot of eggs at a time. A few of the main predators of frogs are comprised of reptiles, like snakes and lizards. Some fish will eat frogs, and birds will also eat frogs. Frogs are always in danger of predators and unfortunately, humans also eat frogs. Luckily, frogs have developed many techniques for defending themselves from these predators.

The color patterns of frogs and their lack of color on the ventral surface, allow frogs to escape from predators. Usually, the underside of the frog is a lighter color than the top side for the reason that if the frog is hanging on top of the water and a predator is searching for a frog, the suns glare makes the frog difficult to spot. There are shady marks on the bottom and as a result it doesn’t expose the silhouette of the frog. Some of the frog’s upper side is darker since when swimming in the underneath of a dark pond, so it coordinates with the bottom.

By fa:User:Juybari (fa:File:Frog in Water.jpg) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons

Frogs have a huge range of skin colors and patterns, which indeed help them from their natural predators. Colors can aid as a warning to predators that the frog may be toxic. Some frogs have the ability to change the color of their skin to adjust their heat soaking up rate, which assist them in managing their temperature. Just like other creatures, a frog’s skin and its color can be a sign of poison. Eating a blue frog can be deadly. So, the blue colored frogs offer a sign that they are not edible.

By Michael Gäbler (own work (eigenes Werk)) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

Some studies have shown that the techniques for getting the better of a predator rely on the species of frog, but several of these resistances contain the utilization of color. It is found that some of the frogs have developed patterns on their backs that bamboozle or confuse aerial predators. The patterns cover up the shape of the frog; as a result, the predator doesn’t identify it as something safe to eat.

The largest parts of frogs are not dangerous, but there are some frogs that take advantage of poison as a self-protection tactic. Research reveals that some frogs have deadly poisons that could make a human harshly sick, or even kill someone. The toxic frogs such as the poison dart frog generally have brightly colored skin that stands as a caution. The toxic frogs have in fact very few predators. Frogs such as the barred leaf frog have light patterns on their legs and body. So, when the frog runs, these patterns will make the predator puzzled.

The animal kingdom makes use of a lot of tactics in order to save themselves from predators. Frogs are amazing and they use a lot of techniques to fool predators. Basically the upper surfaces of frogs are dark and go with their environment so that they are hidden from predators viewing them from above. The ventral surfaces of most of the frogs are normally a light color so that it will be disguised against the lighter sky while observed from underneath.

On land, a frog’s enemies will attack them from above and therefore, the color on its upper side serves as concealment. In water, the frog is susceptible to assault from below. For the most part, frog’s ventral surface is seldom uncovered to the sight of predators, so these surfaces don’t require camouflage. Frogs have a variety of patterns and colors that protects them from natural predators and harsh environments.

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Guest blog by Ligia Blake, who is a freelance blog writer and works for essayscouncil.com, a custom essay writing service with a passion of helping out students.

06/9/15

Lemur Conservation Network – Eco Interview with Lynne Venart

When was your organization founded? Please tell us a bit about its mission, goals…

We are a very new organization; we began social media in December 2014, and just launched our website in February 2015! The website launch marked the one year anniversary of the lemur action plan, published in the journal Science. This action plan was authored by over 100 international primatologists from the IUCN Species Survival Commission Primate Specialist Group, and targets 30 priority sites across Madagascar with urgent conservation strategies aimed to save lemurs from extinction. The plan was developed by the key minds in lemur conservation, but it has yet to be fully funded.

That’s where the Lemur Conservation Network comes in. We formed to raise awareness about the importance of lemur conservation, and to encourage everyone to help. Our network unites over 40 organizations working on the ground in Madagascar to protect the land and its unique species. We aim to educate the public about Madagascar’s unique biodiversity, and urge all friends of lemurs, conservation, and the earth to support the cause and the projects in the action plan. We embrace all lemur fans, no matter your age, educational background, or location. It’s important to engage everyone who is curious about science and these fascinating creatures: we need more cheerleaders for conservation!

Coquerel’s Sifaka mom and baby in Madagascar

What is your educational background and what led to creating this organization?

I come to lemur conservation from a very different background than my colleagues at the Lemur Conservation Network, who are all PhD scientists. I have been a consultant for a variety of nonprofit organizations in branding, marketing, and web design for over 15 years.

And there is no cause I care more about than lemur conservation. I’ve been fascinated by lemurs and Madagascar for almost 20 years because of the extreme biodiversity on the island. I saw a unique need in lemur conservation for my professional skill set. A lot of people don’t know much about Madagascar or that the lemurs and other animals that inhabit it are facing an extinction crisis. A lot of people also don’t know just how cool these animals are! It can be difficult for scientists and conservation leaders to speak in a way that your average person will understand and find interesting. I bridge the gap between the science and the general public.

What are some challenges you have faced and how did you deal with them?

At first, it was difficult for our member organizations to understand what we wanted to do with the Lemur Conservation Network. In essence, we are a member organization, but we do not accept fees from our members because we want all of them to be equal, and we don’t want to take funds away from their important work on the ground in Madagascar. I think it was difficult at first for people in the field to understand that we existed because we wanted to help them by promoting their work and gaining more lemur fans who will support them.

Since I was not a known person in the field (my nonprofit consulting has been in a variety of fields like health care, education, and community engagement, but not lemur conservation), it was just so out of the blue.

It helped that, before much work had been done on the project, I gained the support of the IUCN Primate Specialist Group who published the lemur action plan. I knew it was important to have the backing of respected scientists in order to be taken seriously. They also guided the project a lot in the beginning to ensure that it would be useful for organizations on the ground. Their help was invaluable.

Black and White Ruffed Lemur in Madagascar

What can people do to help? Donate, and contribute to your cause? Other ideas?

At the Lemur Conservation Network, we recognize that we need everyone’s help to protect lemurs and their habitat! We thrive on participation.

How you can help:

Support conservation in Madagascar and the lemur action plan by donating to one of our member organizations.
Organize charity events in your area for us or one of our member organizations.
Learn about volunteer opportunities that support conservation in Madagascar on our website.
Read our blog to learn more about lemurs, life as a scientist, and more.
Get inspired and tell your friends!

How do you reach your targeted audience? Is it through your website, advertising or social media or another route? Which is most effective and why?

We have an active social media presence on Facebook and Twitter, where we share news about lemurs and Madagascar, publicize our blog posts, and share information about lemur science and quick facts about various lemur species. We also have a robust photo archive from our members. There are over 100 species of lemur, and tons of unique chameleons, frogs, geckos, birds, and plant species in Madagascar, so there’s a lot of material to pick from!

How do you keep the audience engaged over time?

Our blog is key in engaging our audience. We have posts from scientists working on the ground in Madagascar, but also from zookeepers, travelers, and high school students with a passion for conservation. This variety of viewpoints keeps the content fresh and appealing.

Tell us about your events around the world and some of the campaigns you have started.

Our launch party in March in Washington, DC welcomed over 150 guests. We had a ton of really fun raffle prizes, like lemur ties, handmade crafts from Madagascar, and even lemur bobbleheads! At our launch, we randomly selected two member organizations to receive donations at the event, and raised over $1,000 for them!

We also hold networking happy hours around the world. Our first was recently in Washington, DC, and we have two more scheduled for the coming months at science conferences around the world. We also recently participated in a Discover Madagascar festival in the DC area, which was attended by hundreds of Malagasy people who now live in the United States. It was great fun to share stories about lemurs and Madagascar with those native to the country.

We encourage our supporters to hold fundraising events where they live as well. One of our bloggers recently raised over £1000 at a charity race in the UK supporting one of our members, the Aspinall Foundation. There is interest in the London area to begin holding more fundraising events.

What is in the works for the future? What haven’t you yet tackled, but will want to do soon?

We are currently building up educational resources on the unique species of Madagascar, and have a couple of other educational webinars in the works. It’s important to spread our enthusiasm about lemurs and Madagascar to everyone, young and old!

We are also building an in-language Malagasy version of the website, so we can better reach the community in Madagascar.

We are a very new organization, but we have received a ton of support from all over the world. We are blown away by what we have accomplished in just a few short months. We hope to keep the enthusiasm going, and to continue to build up the lemur fan base. Lemurs rock!

Lynne Venart, Project Manager & Creative Director, Lemur Conservation Network

***A podcast with Lynne Venart, interviewed by Susan Newman (Suzy Brandtastic), is coming very soon.***

Contact Info:

Website: www.lemurconservationnetwork.org
Support Conservation on the Ground in Madagascar: http://lemurconservationnetwork.org/support-conservation/
Blog: http://lemurconservationnetwork.org/blog/
Facebook: https://www.facebook.com/lemurconservationnetwork
Twitter: https://twitter.com/LemurNetwork

04/5/15

How Awareness Really Catches Fire

The phone is ringing and a friend is excited to tell me there’s a discussion about frogs right now on WNYC radio. Robin Moore, the author and photographer of “In Search of Lost Frogs,” is being interviewed on the Leonard Lopate Show (The Conservation Efforts Trying to Keep Frogs From Going Extinct). At the same moment, a Jersey City colleague is emailing me about the same thing and writes that she’s left a comment about Frogs Are Green and our kids frog art project on WNYC’s website.

During the interview they discuss many of the issues that frogs face today, including the deadly Chytrid Fungus and climate change. One caller asks about the drought situation in California and its toll on frogs. They also talk about how many frog species have gone extinct in the wild and at the same time new species are being discovered, as close as New York. They also talk about how important the medical research is as they test the poisonous skin of dart frogs.

Dart Frog courtesy of Devin Edmonds

Almost every day, Facebook friends post on my timeline or the Frogs Are Green page, or Tweet at us about frogs and/or the environment.

I’m sharing this because it was six years ago this May that I founded Frogs Are Green, and so many people laughed at this cause. They’d say, “Frogs? … Who’s going to care about frogs?”

I’m happy to tell you that in six years we have reached over a million people. Each month we have 13,000 visitors who look at more than 32,000 pages, which gives us an amazing bounce rate of 1.8 %. Yes, that is not a misprint, we have a 1.8% bounce rate. These stats have been holding steady for years and are again on the rise.

We didn’t used to post on Facebook, Google+, LinkedIn (groups) and Twitter every day, but in 2014 we made a commitment to do so and reach more people than ever.

As the above story shows, our mission is working. Awareness really begins to catch fire when others know you so well that they support and advance your campaign goals without hesitation.

It all comes from zeroing in on a niche and being consistent by sharing every day. By being “top of mind” on a particular thing that’s so different, so unique, they just see frogs and think of Frogs Are Green.

10 Tips for building your nonprofit’s awareness and following

Make sure that your website (the nucleus of your online presence) is 100% on target in expressing your mission and goals. On your homepage be brief and entice, don’t overwhelm with too many calls to action. Make sure your brand and mission are crystal clear. Be sure you are blogging and/or adding new, valuable content consistently.

Be sure when you blog, post, or tweet, you are adding an appropriate and eye-catching photo that will prompt others to share it, not just “like” it.

Be sure you are using #hashtags but don’t go crazy with them, lest no one will see or read your post… (I see this a lot on Instagram; so many hashtags I can’t find the message!)

Don’t try to sell all the time with posts/tweets about buying products, classes or donating to your cause. Once in a while is all right, but you will really build your audience by sharing significant information. As they move around your website reading articles they will come to respect your efforts and just may click that donate button on their own.

Your “competition” organization is your friend. Remember, you are both trying to help others, save wildlife and the environment, and so those that follow those other organizations may follow you too! Be kind and retweet.

If you are planning to boost or advertise, make sure you are being selective about the information and target audience. Do your homework and know where your target is, both online or offline.

Remember that your target audience can be in many different places. Be sure to review your Google Analytics each week and identify if what you are doing is working. For example, if you are spending most of your social media time on Facebook but when you look at your stats you have more people visiting your site from Twitter, you should tweet more often than you are!

People consume content in many different ways, so be sure you are creating video for YouTube, audio for Podcasting, Powerpoint (for Slideshare or LinkedIn), photo galleries on Flickr, Pinterest and Facebook, blog posts that can embed these other media files, graphic images, and more… (and then share across social sites).

When you have new media to share, don’t post on every social site at the same time and then not post for a week until the next post. Schedule different places each day so your content is circulating all the time.

Be sure to alert the local media about events and other important news so that they can write about you. If you don’t tell them yourself, how do you expect them to know? Publicity helps awareness and begets more publicity.

Frogs Are Green was fortunate to interview Robin Moore on a podcast also. Listen here >> Robin Moore

Frogs Are Green

Environmental Organization Helping to Bring Awareness About Frog Decline Around The World

Category Archives: Amphibian & Wildlife Bloggers