07/25/18

‘Save All Frogs’ Initiative Launched!

Save All Frogs‘ Initiative Launched!

Matt Ellerbeck – Frog Advocate & Conservationist

Frogs are one of the most diverse forms of herpetofauna in the province of Ontario, boasting more species than turtles, lizards, or salamanders. Yet, there is no outreach education effort solely devoted to these amphibians within the province.

This is unfortunate as many frog species are threatened with extinction. Furthermore, the endangerment of frogs is not exclusive to regions outside of Ontario. Several of the province’s native species are in serious decline.

The Great Lake/St. Lawrence population (east and north of Toronto) of the Western Chorus Frog (Pseudacris triseriata) is listed as Threatened under the federal Species at Risk Act. The Fowler’s Toad (Anaxyrus fowleri) is even more at risk, being listed as Endangered. Worse still, the diminutive Northern Cricket Frog (Acris crepitans) is considered extinct from Ontario.

More of Ontario’s frogs could also be disappearing, as many species have not yet been properly assessed.

This is what inspired me to launch my Save All Frogs project. With this effort I will be educating individuals throughout the province on why frogs are disappearing, what roles they play in the environment, and most importantly how they can help.

I will be emphasizing as I visit schools, camps, conservation areas and other venues that individuals can become involved with the recovery of frogs via behavioral changes, informed decision making, environmental stewardship actions, and habitat management efforts.

Education has been noted as an effective conservation tool by numerous groups and organizations. The Amphibian and Reptile Conservancy (ARC) states that it recognizes the need to increase awareness, appreciation, and understanding of amphibians, reptiles and their habitats, which can then enhance conservation actions and stewardship practices. The Amphibian and Reptile Conservation Trust also proclaims that education is one of the most important tools in the long-term conservation of amphibians and reptiles. By raising awareness, enhancing knowledge and encouraging people to take action, real steps can be made towards conserving amphibian and reptile species.

This is why I am committed to educating the public on the plight of frogs!

Save All Frogs - Matt Ellerbeck
 

11/28/15

How Bd has impacted Arizona’s amphibian species

A Frogs Are Green eco-interview with Nick Massimo and Evan Brus.

When was your organization founded? Please tell us a bit about its/your mission, goals… When did you first begin this important work?

Evan and I are both PhD students studying the disease dynamics of a deadly fungal pathogen that infects amphibians all over the world. The pathogen is Batrachochtrium dendrobatidis (Bd), and it causes the disease called chytridiomycosis. This disease was first noticed in the late 1980s and early 1990s as a wave of mass amphibian mortality events swept through Central America. Further research linked Bd to mass amphibian die offs and the extinction of multiple amphibian species all over the world.

Recent research has created a picture of how this pathogen may have originated in Brazil and spread to North America over 100 years ago. The oldest amphibian specimen that’s tested positive for Bd was in Illinois in 1888. Then, in the 1920s Bd was detected in California. Approximately 50 years passed before Bd was detected again in southern Mexico in 1972. The detection of Bd in Mexico was then tracked south into Central America where researchers first noticed the dramatic effects Bd could have on amphibian communities. The goal of our project is to better understand how Bd spread in the Americas, possibly passing through Arizona and to determine how this pathogen has impacted Arizona’s numerous amphibian species.

What is your educational background and what lead to wanting to specialize in this area and/or create your organization?

Nick Massimo

Nick MassimoI received a BS in biology and nutritional sciences and a minor in chemistry from the University of Arizona in 2011. After I graduated with my BS I spent two years working on numerous research projects studying species such as the Gila monster (Heloderma suspectum), desert tortoises (Gopherus agassizii), fungal endophytes (fungi that live inside plants), and several other herpertofauna species from the southwestern United States. I gained these experiences working with the University of Arizona, the Arizona Game and Fish Department and a not-for-profit group, Friends of Saguaro National Park. The combination of knowledge I gained from mycological and herpetological research in Arizona provided a great platform for me to pursue my PhD at Arizona State University studying how a fungal pathogen affects Arizona amphibians.

 

Evan Brus

Evan BrusI received my B.S in Zoology, French, and Environmental Studies from the University of Wisconsin Madison in 2011. During and after college, I worked in a social insect behavior lab studying the signals and cues that regulate nest construction in Polybia occidentalis, eventually traveling to Costa Rica to do research there. While studying for an ecology course, I happened upon the book Extinction in Our Times by my current advisor, James Collins. I was immediately intrigued by the story of amphibian declines, and I applied to do my PhD in his lab at ASU the following year.

 

Who would say has influenced you or your work?

Nick Massimo

I was inspired to pursue a career in biodiversity conservation by my early childhood experiences where I spent time with my family enjoying the great outdoors. Through these experiences I developed a deep appreciation of our beautifully complex natural world. The time I spent at the University of Arizona pursuing my BS continued to guide me to pursue a career in conservation due to some of my wonderful professors. Dr. Robichaux, Dr. Bonine and especially Dr. Arnold helped provide me with fantastic experiences and mentoring opportunities at the University of Arizona. Towards the end of my bachelor degree I received an internship with the Arizona Game and Fish Department. My advisor, David Grandmaison, introduced me to a wide array of projects focusing on conservation strategies for mammal, bird, reptile and amphibian species in Arizona.

After I graduated, I received a job with my most influential mentor, Dr. Betsy Arnold. During my time working with Dr. Arnold, I gained a large amount of experience on how to develop, conduct and conclude an intricate research project working with fungi that live inside of plants. Without the help and mentorship Dr. Arnold provided me, I would not be where I am today. Dr. Arnold has been my most influential mentor.

 

Evan Brus

Like many biologists and ecologists, I grew up with a deep appreciation for nature. I was lucky enough to live in a relatively rural area of Wisconsin surrounded by streams and forests, which I relished as a child. My early experiences exploring the outdoors informed my initial choice to study biology, but I credit several college professors for helping me refine my interests and encouraging my work. My undergraduate research mentor Dr. Robert Jeanne, as well as his grad students Ben Taylor and Teresa Schueller, taught me the culture of academia and the skills needed for data collection, analysis, and eventual publication. Without my experiences in this research group, I probably would not be a scientist today. My other major influence was Dr. Calvin DeWitt, who taught my introductory ecology course with fervent enthusiasm and took personal interest in all his students. I learned from him how to pursue my passions and how to visualize the myriad connections between humans and the natural world in everyday life. Currently, I draw inspiration from the broad community of scientists researching amphibian decline and chytridiomycosis, too many to name. The quantity and quality of research produced in our field is remarkable, and everyone is willing to help one another and collaborate. It’s a very welcoming and dedicated community.

 

Please share the details of your work: the medium, technique and discoveries.

Our project will analyze how Bd may have been introduced into Arizona and how its introduction could have shaped Arizona amphibian distributions. In order to investigate these questions amphibian specimens housed in natural history collections will be assessed for the presence of Bd. Our work will determine at what time were certain species infected with Bd in the state, and do these historic infections help us understand the dramatic decline of leopard frog species in Arizona.

testing Arizona frogs for Bd

Our work will rely on testing amphibian skin for the presence of Bd DNA. In order to do this, we will swab amphibian specimens stored in natural history. DNA extractions will then be performed following protocols used by other researchers who have recently completed similar projects analyzing museum specimens. After DNA extractions are complete, real time PCR will be used to determine if fungal pathogen DNA is present and if so, quantify the pathogen load on the specimen. Once all of this data is collected we will gain an understanding of the disease dynamics of Bd in Arizona. This information will help determine when this deadly pathogen arrived in Arizona, what species of amphibians it infected after it arrived across time, and a possible mechanism that brought it to the state (e.g. invasive species, the bait trade etc.). Finally, this information will be used to help establish management plans to mitigate the spread of this pathogen in amphibian populations that are currently infected with Bd and also provide critical information on how to keep Bd out of populations that are currently uninfected.

We have not started our project yet. Other researchers who have recently completed similar projects have discovered Bd on amphibians in natural history collections in the past. Their work has helped us form our hypotheses on how Bd may have entered Arizona as it spread south into Mexico and Central America. Based off of a previous project we know that Bd was found on a Chiricahua Leopard Frog in Arizona as early as 1972. We would like to conduct an extensive project to discover the very important disease dynamics of Bd in Arizona, that’s why we are trying to raise funds for our research with the Instrumentl crowdfunding campaign (https://www.instrumentl.com/campaigns/history-of-a-deadly-disease-in-arizona-amphibians/).

how Bd may have spread through the Americas

How Bd may have spread to Arizona

What has been the most exciting discovery?

As we reviewed recent research conducted by other scientists we were intrigued to learn that this fungal pathogen has a very complex history. Unraveling the history of this extremely deadly amphibian disease is made even more moving as amphibians are the most threatened Class of vertebrates on the planet (IUCN Red List Report 2015). This information paired with recent research indicates that amphibians are experiencing extraordinarily high extinction rates currently than they have in the past. We find this information extremely motivating, as we’d like to conserve amphibian biodiversity for the well being of ecosystems and for our future generations.

What are some challenges you have faced and how did you deal with them?

The biggest challenge we are currently facing is obtaining funding to conduct this important project. The scientific field as a whole has been experiencing a shortage of funds to carry out extremely important research projects, and our field is no different. To combat this issue, we are currently exploring new avenues to fund our research endeavors. This is where the crowdfunding campaign (https://www.instrumentl.com/campaigns/history-of-a-deadly-disease-in-arizona-amphibians/) comes into play. We are trying to reach out to our community more directly and get them engaged with our project. We’d like to communicate the challenge we, as scientists face, as well as the challenges amphibians are now incurring.

How do you reach your targeted audience?

Is it through your website, exhibitions, advertising or social media or another route? Which is most effective and why?

We are exploring a variety of options to engage our audience. We have been reaching out to our close colleagues, research and herpetology community directly through word of mouth and email to generate support for our project. Additionally, we have also used social media (Facebook and Twitter) to gain support for our research project. Both of these avenues have provided support for our project but we’d like to reach more people. To do this, we are contacting people and groups located within Arizona to convey that this project will directly impact the amphibian biodiversity of our state and in other parts of the world.

How do you keep the audience engaged over time?

We’ve created a Facebook group (https://www.facebook.com/groups/905234229573944/) to keep our audience up to date on the progression of our research project as it’s being conducted. This will keep our audience up to date on the current status of our project and the exciting discoveries we’re making. In addition to our Facebook group, we are also planning to present the results of our study in a scientific journal article and present this information to our community in a series of talks.

What can we do to inspire the next generation to want to help the environment and the wildlife?

The information we gain from completing this study will directly lend to the construction of effective amphibian biodiversity conservation strategies. Without the help from our next generation we are at risk of losing much of the amazing amphibian biodiversity on our planet. The Frogs Are Green organization could be a wonderful partner in helping us to spread our project to its supporters. We feel that this organization can help reach a younger and broader audience than we’ve been able to reach thus far. In order for the meaningfulness of our research to be effective we need our next generations to know about the wonderful and beautiful amphibian biodiversity our planet has to offer.

What can people do to help? Donate and/or share to your cause/work?

We would be most appreciative if individuals would pledge to share our campaign with friends and colleagues using social media. We hope to reach as many people as possible because we feel the current state of our planet’s amphibian biodiversity is at a critical point. As a community we need to act now to preserve these species to maintain healthy ecosystems and for future generations. Sharing our campaign would help us reach our goal however we would be extremely thankful if people would also donate to our project so we can conduct this extremely important research.

06/9/15

Lemur Conservation Network – Eco Interview with Lynne Venart

When was your organization founded? Please tell us a bit about its mission, goals…

We are a very new organization; we began social media in December 2014, and just launched our website in February 2015! The website launch marked the one year anniversary of the lemur action plan, published in the journal Science. This action plan was authored by over 100 international primatologists from the IUCN Species Survival Commission Primate Specialist Group, and targets 30 priority sites across Madagascar with urgent conservation strategies aimed to save lemurs from extinction. The plan was developed by the key minds in lemur conservation, but it has yet to be fully funded.

That’s where the Lemur Conservation Network comes in. We formed to raise awareness about the importance of lemur conservation, and to encourage everyone to help. Our network unites over 40 organizations working on the ground in Madagascar to protect the land and its unique species. We aim to educate the public about Madagascar’s unique biodiversity, and urge all friends of lemurs, conservation, and the earth to support the cause and the projects in the action plan. We embrace all lemur fans, no matter your age, educational background, or location. It’s important to engage everyone who is curious about science and these fascinating creatures: we need more cheerleaders for conservation!

 Coquerel's Sifaka mom and baby in Madagascar

Coquerel’s Sifaka mom and baby in Madagascar

What is your educational background and what led to creating this organization?

I come to lemur conservation from a very different background than my colleagues at the Lemur Conservation Network, who are all PhD scientists. I have been a consultant for a variety of nonprofit organizations in branding, marketing, and web design for over 15 years.

And there is no cause I care more about than lemur conservation. I’ve been fascinated by lemurs and Madagascar for almost 20 years because of the extreme biodiversity on the island. I saw a unique need in lemur conservation for my professional skill set. A lot of people don’t know much about Madagascar or that the lemurs and other animals that inhabit it are facing an extinction crisis. A lot of people also don’t know just how cool these animals are! It can be difficult for scientists and conservation leaders to speak in a way that your average person will understand and find interesting. I bridge the gap between the science and the general public.

What are some challenges you have faced and how did you deal with them?

At first, it was difficult for our member organizations to understand what we wanted to do with the Lemur Conservation Network. In essence, we are a member organization, but we do not accept fees from our members because we want all of them to be equal, and we don’t want to take funds away from their important work on the ground in Madagascar. I think it was difficult at first for people in the field to understand that we existed because we wanted to help them by promoting their work and gaining more lemur fans who will support them.

Since I was not a known person in the field (my nonprofit consulting has been in a variety of fields like health care, education, and community engagement, but not lemur conservation), it was just so out of the blue.

It helped that, before much work had been done on the project, I gained the support of the IUCN Primate Specialist Group who published the lemur action plan. I knew it was important to have the backing of respected scientists in order to be taken seriously. They also guided the project a lot in the beginning to ensure that it would be useful for organizations on the ground. Their help was invaluable.

Black and White Ruffed Lemur in Madagascar

Black and White Ruffed Lemur in Madagascar

What can people do to help? Donate, and contribute to your cause? Other ideas?

At the Lemur Conservation Network, we recognize that we need everyone’s help to protect lemurs and their habitat! We thrive on participation.

How you can help:

  1. Support conservation in Madagascar and the lemur action plan by donating to one of our member organizations.
  2. Organize charity events in your area for us or one of our member organizations.
  3. Learn about volunteer opportunities that support conservation in Madagascar on our website.
  4. Read our blog to learn more about lemurs, life as a scientist, and more.
  5. Get inspired and tell your friends!

How do you reach your targeted audience? Is it through your website, advertising or social media or another route? Which is most effective and why?

We have an active social media presence on Facebook and Twitter, where we share news about lemurs and Madagascar, publicize our blog posts, and share information about lemur science and quick facts about various lemur species. We also have a robust photo archive from our members. There are over 100 species of lemur, and tons of unique chameleons, frogs, geckos, birds, and plant species in Madagascar, so there’s a lot of material to pick from!

How do you keep the audience engaged over time?

Our blog is key in engaging our audience. We have posts from scientists working on the ground in Madagascar, but also from zookeepers, travelers, and high school students with a passion for conservation. This variety of viewpoints keeps the content fresh and appealing.

Tell us about your events around the world and some of the campaigns you have started.

Our launch party in March in Washington, DC welcomed over 150 guests. We had a ton of really fun raffle prizes, like lemur ties, handmade crafts from Madagascar, and even lemur bobbleheads! At our launch, we randomly selected two member organizations to receive donations at the event, and raised over $1,000 for them!

We also hold networking happy hours around the world. Our first was recently in Washington, DC, and we have two more scheduled for the coming months at science conferences around the world. We also recently participated in a Discover Madagascar festival in the DC area, which was attended by hundreds of Malagasy people who now live in the United States. It was great fun to share stories about lemurs and Madagascar with those native to the country.

We encourage our supporters to hold fundraising events where they live as well. One of our bloggers recently raised over £1000 at a charity race in the UK supporting one of our members, the Aspinall Foundation. There is interest in the London area to begin holding more fundraising events.

What is in the works for the future? What haven’t you yet tackled, but will want to do soon?

We are currently building up educational resources on the unique species of Madagascar, and have a couple of other educational webinars in the works. It’s important to spread our enthusiasm about lemurs and Madagascar to everyone, young and old!

We are also building an in-language Malagasy version of the website, so we can better reach the community in Madagascar.

We are a very new organization, but we have received a ton of support from all over the world. We are blown away by what we have accomplished in just a few short months. We hope to keep the enthusiasm going, and to continue to build up the lemur fan base. Lemurs rock!

Lynne Venart, Project Manager & Creative Director, Lemur Conservation Network

Lynne Venart, Project Manager & Creative Director, Lemur Conservation Network

***A podcast with Lynne Venart, interviewed by Susan Newman (Suzy Brandtastic), is coming very soon.***

Contact Info:

Website: www.lemurconservationnetwork.org
Support Conservation on the Ground in Madagascar: http://lemurconservationnetwork.org/support-conservation/
Blog: http://lemurconservationnetwork.org/blog/
Facebook: https://www.facebook.com/lemurconservationnetwork
Twitter: https://twitter.com/LemurNetwork

04/27/15

Ilah Rose Hickman, Idaho Giant Salamander Advocate

Below is a written interview with Ilah Rose Hickman, who fought for the Idaho State Amphibian, the Idaho Giant Salamander. I was also fortunate to interview Ilah on my Suzy Brandtastic podcast series. Since writing this interview the bill passed and Idaho now has a State Amphibian!

Listen here: Ilah Rose Hickman eco-interview podcast

Please tell us a bit about your mission and goals…

Ilah Rose HickmanI started my legislative journey in 4th grade when we learned about Idaho history in social studies. In the unit on Idaho state symbols, our teacher gave us an assignment to create a new symbol and then write a mock letter to our legislator and ask them to support the proposed symbol. When I went home that day I told my Mom I wanted to propose a new symbol for real, and not just for a mock assignment. So that’s how it all began!

What is your educational background and what lead to this mission?

I am now in 8th grade at Les Bois Junior High in Boise Idaho. Ever since that fourth grade assignment, I have been determined to have a new state symbol designated in Idaho. In fourth grade I learned that many other states had a state amphibian or reptile designated, but Idaho did not. So I decided to research amphibians and reptiles, and also found out who my representatives were in the legislature and wrote to them. My district Senator met with me in the summer before 5th grade and recommended I pick one symbol, so after my research I decided to choose the Idaho Giant Salamander as a state amphibian. In 6th grade I had a committee hearing in the House but the bill did not go any further than that. In 7th grade the bill started in the Senate, and it passed all the way through the full Senate but then the House committee ran out of time and I did not get a hearing there.

Now this year the bill was given a committee hearing in January, and they voted against sending it to the full House for a vote. But then last week the committee Chairman called us and said they had “revived” the Bill and yesterday it went to full House for a vote and passed 51-17. Now I am hoping it gets to the Senate before the legislature adjourns this session.

Of the 15 amphibians native to Idaho, I chose the Idaho Giant Salamander because it has “Idaho” in its name, it resides almost exclusively in Idaho (and just a sliver of adjacent Montana) and the marbled brown pattern on the adult’s skin looks like a topographical map of the Idaho Bitterroot mountains. Other native amphibians like frogs and toads are already designated as amphibians in other states, and many of them live in widespread areas beyond Idaho.

What are some challenges you have faced and how did you deal with them?

Ilah Rose Hickman before legislatureI have had to learn patience! I have had to wait a whole year multiple times because once the bill “dies” or is “killed” by a committee, you are done for that year and have to wait for the next session. Also, many legislators have said no to my bill. But every time they have said no it has pushed me forward by encouraging me to come back the following year and be better prepared to persuade them better to get an “aye” vote. Last summer I went to a “salamander” camp with a local biology professor and his students to capture, tag, collect data, and release Idaho Giant Salamanders in a stream near the Lochsa River. This really helped me in my testimony to the committee this year. And after the House committee voted against sending it to the full House for a vote this session, I sent letters to a lot of 4th grade teachers in the districts of those legislators who voted no, and told the about the bill, their legislator’s “no” vote, and reasons they could support the bill and asked them to write their legislators. I think that kind of statewide support from other students and educators helped a bill like mine.

What can people do to help? Donate and contribute to your cause? Other ideas?

Throughout this 5 year process, I have had many students, teachers, and other residents write letters to the representatives of their districts in support of this bill. Even young students in first or second grade have drawn pictures of salamanders and sent them to their legislators. If someone lives in Idaho they can write their legislator and ask them to support the Bill. I also have a Facebook page set up to keep people (in and out of Idaho) up to date on what’s happening with the Bill.

How do you reach your targeted audience? Is it through your website, advertising or social media or another route? Which is most effective and why?

I use my Facebook page to communicate with supporters, and over the years I have emailed lots of teachers and asked them to support the bill by having their students write to their legislators. At my own school I have had a ballot box in the library, and my Earth Science class wrote letters of support. I visited a 4th grade class here in Boise and told them about my experience, and I’ve been interviewed on a few radio stations here in Idaho to talk about my bill.

How do you keep the audience engaged over time?

Idaho Giant SalamanderEach year I have learned more about the legislative process, the politics involved, and I keep learning more and more about the salamander as well. Scientists and other amphibian fans contact me with research, stories and other data that has helped me strengthen my arguments for this bill, and I try to communicate all of this to the supporters of the bill by Facebook, and in my testimony, and other interviews.

Tell us about your events around the world and some of the campaigns you have started.
What is in the works for the future? What haven’t you yet tackled, but will want to do soon?

This week I am working hard to get the Bill to the Senate floor before they adjourn for the year. I am 50 percent done and am hoping to get it passed this year!!! If the Bill does not get through the Senate, I will be back next year. I also hope to get to go back to “salamander camp” in the summer with the biology professor because that was so educational and a lot of fun!

Would you like to add anything not discussed above?

I have been passionate about this project because once I begin something, I like to see it through to the end. And so I want to keep going with this until the Bill passes. I also really love all animals
and learning about them. And once I learned about the Idaho Giant Salamander, I just thought it was such a cool animal because “amphibian” means double life, and this one is so special and unique to Idaho. Salamanders in general are valuable in areas like medical research (because they regenerate lost limbs),
climate control (because they contribute to the forest carbon cycle), and are different than any other animal state symbol we already have.

Learn more:
On Facebook: Idaho Giant Salamander for State Amphibian
YouTube link to a video about the Idaho Giant Salamander:


(This is what I showed to the House committee. One of the professors at salamander camp made it for me.)

-Ilah Rose Hickman

04/5/15

How Awareness Really Catches Fire

The phone is ringing and a friend is excited to tell me there’s a discussion about frogs right now on WNYC radio. Robin Moore, the author and photographer of “In Search of Lost Frogs,” is being interviewed on the Leonard Lopate Show (The Conservation Efforts Trying to Keep Frogs From Going Extinct). At the same moment, a Jersey City colleague is emailing me about the same thing and writes that she’s left a comment about Frogs Are Green and our kids frog art project on WNYC’s website.

During the interview they discuss many of the issues that frogs face today, including the deadly Chytrid Fungus and climate change. One caller asks about the drought situation in California and its toll on frogs. They also talk about how many frog species have gone extinct in the wild and at the same time new species are being discovered, as close as New York. They also talk about how important the medical research is as they test the poisonous skin of dart frogs.

dart frog by devin edmonds

Dart Frog courtesy of Devin Edmonds

Almost every day, Facebook friends post on my timeline or the Frogs Are Green page, or Tweet at us about frogs and/or the environment.

I’m sharing this because it was six years ago this May that I founded Frogs Are Green, and so many people laughed at this cause. They’d say, “Frogs? … Who’s going to care about frogs?”

I’m happy to tell you that in six years we have reached over a million people. Each month we have 13,000 visitors who look at more than 32,000 pages, which gives us an amazing bounce rate of 1.8 %. Yes, that is not a misprint, we have a 1.8% bounce rate. These stats have been holding steady for years and are again on the rise.

We didn’t used to post on Facebook, Google+, LinkedIn (groups) and Twitter every day, but in 2014 we made a commitment to do so and reach more people than ever.

As the above story shows, our mission is working. Awareness really begins to catch fire when others know you so well that they support and advance your campaign goals without hesitation.

It all comes from zeroing in on a niche and being consistent by sharing every day. By being “top of mind” on a particular thing that’s so different, so unique, they just see frogs and think of Frogs Are Green.

10 Tips for building your nonprofit’s awareness and following

  • Make sure that your website (the nucleus of your online presence) is 100% on target in expressing your mission and goals. On your homepage be brief and entice, don’t overwhelm with too many calls to action. Make sure your brand and mission are crystal clear. Be sure you are blogging and/or adding new, valuable content consistently.
  • Be sure when you blog, post, or tweet, you are adding an appropriate and eye-catching photo that will prompt others to share it, not just “like” it.
  • Be sure you are using #hashtags but don’t go crazy with them, lest no one will see or read your post… (I see this a lot on Instagram; so many hashtags I can’t find the message!)
  • Don’t try to sell all the time with posts/tweets about buying products, classes or donating to your cause. Once in a while is all right, but you will really build your audience by sharing significant information. As they move around your website reading articles they will come to respect your efforts and just may click that donate button on their own.
  • Your “competition” organization is your friend. Remember, you are both trying to help others, save wildlife and the environment, and so those that follow those other organizations may follow you too! Be kind and retweet.
  • If you are planning to boost or advertise, make sure you are being selective about the information and target audience. Do your homework and know where your target is, both online or offline.
  • Remember that your target audience can be in many different places. Be sure to review your Google Analytics each week and identify if what you are doing is working. For example, if you are spending most of your social media time on Facebook but when you look at your stats you have more people visiting your site from Twitter, you should tweet more often than you are!
  • People consume content in many different ways, so be sure you are creating video for YouTube, audio for Podcasting, Powerpoint (for Slideshare or LinkedIn), photo galleries on Flickr, Pinterest and Facebook, blog posts that can embed these other media files, graphic images, and more… (and then share across social sites).
  • When you have new media to share, don’t post on every social site at the same time and then not post for a week until the next post. Schedule different places each day so your content is circulating all the time.
  • Be sure to alert the local media about events and other important news so that they can write about you. If you don’t tell them yourself, how do you expect them to know? Publicity helps awareness and begets more publicity.

Frogs Are Green was fortunate to interview Robin Moore on a podcast also. Listen here >> Robin Moore

01/22/15

Irwin Quagmire Wart, Frog Book Author for Children

Irwin Quagmire Wart - frog author for childrenPlease introduce yourself and tell us a bit about your mission and goals.

I’m a frog so I’ve always been interested in our health and welfare. I have a baby brother and young cousins so I want to see our habitats preserved for them and for all future generations.

What is your educational background and what lead to sharing “The Land of of Lily Pad?”

I’m sorry to admit it, I have no formal education, but I’m loaded with street smarts… swamp smarts, if you prefer. Even though my name is Irwin Quagmire, lots of people know me by my initials, IQ because I am a very smart frog. I began writing books in 2011, after my first trip to France. Since then, I have written three other books, including a book on environmental stewardship for kids. After all, who knows more about being green than a frog!

Do you travel to exotic places and if yes, tell us about some of them.

The most exotic place I’ve been to is my home… Land of Lily Pad. It’s the most fabulous frog pond on earth… where humans are not allowed. So it’s still a beautiful, healthy, safe environment. Otherwise, I’ve only traveled a little in the US and Europe.

Irwin Quagmire's lily pad home

Please share your books and/or publications?

I have written, as I said before, four books:
Irwin Quagmire Wart Travels to Paris, France… a kid’s guide to the City of Lights
Irwin Quagmire Wart Travels Back in Time… a kid’s guide to life in Pioneer America
Green is Good… a kid’s guide to environmental stewardship
Perfectly Perfect – a rhyming book for young children that embraces the idea of self-acceptance and self-love no matter what you look like

What are some challenges you have faced and how did you deal with them?

I’m luckier than a lot of frogs. My family and friends have a clean, safe home. My biggest challenge is where to find the juiciest flies… all kidding aside, I am trying really, really hard to get my message out to the world and to get my books published. But it’s hard and very competitive.

What can people do to help? Donate, and contribute to your cause?

It would be helpful if my message and my website got promoted more. And it would be a dream to find a real publisher or literary agent… but I’m not holding my breath.

“Ask not what your swamp can do for you but what you can do for your swamp”… Irwin Quagmire Wart (and maybe John F. Kennedy). I believe this whole-heartedly and want to help your organization as much as I am able. I am planning on including a link to your website on mine: on the page, Irwin’s Favorite Things. If there’s more I can do, please let me know. My amanuensis can write pretty well and is very willing to contribute whatever she/we can.

Lily Pad environment of Irwin Q. Wart

How do you reach your targeted audience?
Is it through your website, advertising or social media or another route? Which is most effective and why?

I have a Facebook page: Irwin Quagmire Wart
A website: http://www.irwinquagmirewart.com/
Twitter account: @IrwinQWart
So far, none of them are effective but I am hoping that through Twitter, and reaching out to other frogs and frog-related people, I can drive more traffic to my website… and eventually, my books.

How do you keep the audience engaged over time?

I update my website often and try to include subjects that will be of interest to kids and adults, but are also near and dear to my heart; the environment is my big passion.

Tell us about your events around the world and some of the campaigns you have started.

None yet, but I have big plans…

What is in the works for the future? What haven’t you yet tackled, but will want to do soon?

My goal is to write a series of travel books for kids, focusing on unique world locations, both large and small. I believe that through travel, both children and frogs can learn that differences in appearance and culture are both good and interesting. By helping children to “see the world” (through a frog’s eyes) as a beautiful, non-scary place filled with interesting people, beautiful art, and amazing things to see and do, I hope to make the world seem a little smaller and certainly a place that needs protecting.
Land of Lily Pads