09/27/15

Washington Park LIVE 2015 and Frogs Are Green

Frogs Are Green began setting up the organization’s tent at 9 am! This year, thanks to the Washington Park Association, we had an incredible spot in the front of the “Washington Park LIVE” festival with a large tent, grid bars tied to the back, and two tables! One table for displaying educational information such as our books: the teaching resource curriculum, “Frogs, Amphibians and Their Threatened Environment,” and previewing our next book, “Rainforest Frogs,” which features Haiku poetry by Caley Vickerman, illustrations by Mark Lerer, a foreword by Franco Andreone, and designed by founder, Susan Newman. We also had on display materials about the contests being open right now, the 6th Annual Kids Art Contest & the 7th Annual Photography Contest. On the back grid we hung our posters to draw the eyes… and it worked! It was so interesting hearing which posters visitors liked the most… I’ll be ordering a bunch more of each of those!

The second table we covered with some mounted posters which were tapped down, as an inspirational guide of frog image reference for visitors. Those that wanted to draw frogs, they were right there on the table! On hand were colored pencils, crayons, markers, lots of paper and even frog stickers.

We greeted over 130 people of all ages during the day, and everyone enjoyed creating frogart. You’ll see from the gallery of images below both children and adults got into it. This was our most successful event yet as we sold out of our t-shirts and a bunch of posters.

We also enjoyed dancing to the music being played on the sound stage right near us, and there were plenty of food truck vendors for us to taste assorted delights, such as lobster rolls and chocolate treats.

I look forward to seeing the photos by others showing what else was happening around us.

04/5/15

How Awareness Really Catches Fire

The phone is ringing and a friend is excited to tell me there’s a discussion about frogs right now on WNYC radio. Robin Moore, the author and photographer of “In Search of Lost Frogs,” is being interviewed on the Leonard Lopate Show (The Conservation Efforts Trying to Keep Frogs From Going Extinct). At the same moment, a Jersey City colleague is emailing me about the same thing and writes that she’s left a comment about Frogs Are Green and our kids frog art project on WNYC’s website.

During the interview they discuss many of the issues that frogs face today, including the deadly Chytrid Fungus and climate change. One caller asks about the drought situation in California and its toll on frogs. They also talk about how many frog species have gone extinct in the wild and at the same time new species are being discovered, as close as New York. They also talk about how important the medical research is as they test the poisonous skin of dart frogs.

dart frog by devin edmonds

Dart Frog courtesy of Devin Edmonds

Almost every day, Facebook friends post on my timeline or the Frogs Are Green page, or Tweet at us about frogs and/or the environment.

I’m sharing this because it was six years ago this May that I founded Frogs Are Green, and so many people laughed at this cause. They’d say, “Frogs? … Who’s going to care about frogs?”

I’m happy to tell you that in six years we have reached over a million people. Each month we have 13,000 visitors who look at more than 32,000 pages, which gives us an amazing bounce rate of 1.8 %. Yes, that is not a misprint, we have a 1.8% bounce rate. These stats have been holding steady for years and are again on the rise.

We didn’t used to post on Facebook, Google+, LinkedIn (groups) and Twitter every day, but in 2014 we made a commitment to do so and reach more people than ever.

As the above story shows, our mission is working. Awareness really begins to catch fire when others know you so well that they support and advance your campaign goals without hesitation.

It all comes from zeroing in on a niche and being consistent by sharing every day. By being “top of mind” on a particular thing that’s so different, so unique, they just see frogs and think of Frogs Are Green.

10 Tips for building your nonprofit’s awareness and following

  • Make sure that your website (the nucleus of your online presence) is 100% on target in expressing your mission and goals. On your homepage be brief and entice, don’t overwhelm with too many calls to action. Make sure your brand and mission are crystal clear. Be sure you are blogging and/or adding new, valuable content consistently.
  • Be sure when you blog, post, or tweet, you are adding an appropriate and eye-catching photo that will prompt others to share it, not just “like” it.
  • Be sure you are using #hashtags but don’t go crazy with them, lest no one will see or read your post… (I see this a lot on Instagram; so many hashtags I can’t find the message!)
  • Don’t try to sell all the time with posts/tweets about buying products, classes or donating to your cause. Once in a while is all right, but you will really build your audience by sharing significant information. As they move around your website reading articles they will come to respect your efforts and just may click that donate button on their own.
  • Your “competition” organization is your friend. Remember, you are both trying to help others, save wildlife and the environment, and so those that follow those other organizations may follow you too! Be kind and retweet.
  • If you are planning to boost or advertise, make sure you are being selective about the information and target audience. Do your homework and know where your target is, both online or offline.
  • Remember that your target audience can be in many different places. Be sure to review your Google Analytics each week and identify if what you are doing is working. For example, if you are spending most of your social media time on Facebook but when you look at your stats you have more people visiting your site from Twitter, you should tweet more often than you are!
  • People consume content in many different ways, so be sure you are creating video for YouTube, audio for Podcasting, Powerpoint (for Slideshare or LinkedIn), photo galleries on Flickr, Pinterest and Facebook, blog posts that can embed these other media files, graphic images, and more… (and then share across social sites).
  • When you have new media to share, don’t post on every social site at the same time and then not post for a week until the next post. Schedule different places each day so your content is circulating all the time.
  • Be sure to alert the local media about events and other important news so that they can write about you. If you don’t tell them yourself, how do you expect them to know? Publicity helps awareness and begets more publicity.

Frogs Are Green was fortunate to interview Robin Moore on a podcast also. Listen here >> Robin Moore

03/16/15

Signs of Spring

Here in New Jersey the wind still roars, but in North Carolina, wildlife photographer Wes Deyton shares the Spring Peepers and Painted Turtles that are in view now that it’s warming up.

Spring Peeper with full vocal sac by Wes Deyton

Spring Peeper with full vocal sac by Wes Deyton

As you can see from the photo above, the Spring Peeper has a fully extended vocal sac for calling, but as Wes came in closer, it began to retract.

Spring Peeper with retracting vocal sac by Wes Deyton.

Spring Peeper with retracting vocal sac by Wes Deyton.


 
Last night Wes was able to trek into the woods and capture this fantastic video of a Spring Peeper calling.

 

Also at Harris Lake in North Carolina are Painted Turtles.

Painted Turtle at Harris Lake in North Carolina, by wildlife photographer Wes Deyton

Painted Turtle at Harris Lake in North Carolina, by wildlife photographer Wes Deyton

 

Learn more about Spring Peepers here: Celebrating Spring Peepers 

and Frog Call of the Week: Spring Peepers

Click to see more of >> Wes Deyton’s wildlife photography

01/6/15

Winners of the 2014 Frogs in the Wild Photography Contest

Announcing the winners of the 2014 Frogs in the Wild Photography Contest hosted by Frogs Are Green!

I want to thank this year’s judges: Sigrid Shreeve, Christine Guhl, Megan Maloy, Sam Skolnik Mullane, Alyssa Bredin, Keith Gisser, and Andy Levine.

1st Place Winner: 2014 Frogs in the Wild by Wes Deyton of North Carolina.

2014 Frogs in the Wild 1st place winner, Wes Deyton of North Carolina.

2nd Place Winner: 2014 Frogs in the Wild, Beni Arisandi with “KONG,” Sumedang, West Java, Indonesia.

2014 Frogs in the Wild, 2nd place winner, Beni Arisandi with KONG.

3rd Place Winner: 2014 Frogs in the Wild Golden Droplet Frog by Christian Spencer. Taken in Itatiaia National Park rio de Janerio Brasil. Brachycephalus ephippium, one of the smallest frogs in the world measuring 12mm makes signals with its arms to mark territory.

2014 Frogs in the Wild, 3rd place winner, Golden Droplet Frog by Christian Spencer.

Honorable Mention: 2014 Frogs in the Wild, Frog by Matthew Pastick, Minnesota, USA.

2014 Frogs in the Wild, Honorable Mention, Frog by Matthew Pastick, Minnesota, USA.

Honorable Mention: 2014 Frogs in the Wild, Devin DePamphilis, age 13 with Seeing Green at Wildwood Park, Harrisburg, PA.

2014 Frogs in the Wild, Honorable Mention, Devin DePamphilis, age 13 with Seeing Green at Wildwood Park, Harrisburg, PA.

Honorable Mention: 2014 Frogs in the Wild, green and golden bell frog by Chad Beranek, Australia.

2014 Frogs in the Wild, Honorable Mention, green and golden bell frog by Chad Beranek, Australia.

To see the 56 fabulous entries visit:  2014 Frogs in the Wild Photo Contest on Flickr.

– Susan Newman, founder and administrator of Frogs Are Green

01/6/15

Winners of the 2014 Backyard Frogs Photography Contest

Announcing the winners of the 2014 Backyard Frogs Photography Contest hosted by Frogs Are Green!

I want to thank this year’s judges: Sigrid Shreeve, Christine Guhl, Megan Maloy, Sam Skolnik Mullane, Alyssa Bredin, Keith Gisser, and Andy Levine.

1st Place Winner: 2014 Backyard Frogs, Costa Rican Frog photographed by Chela Crinnion of New York.

2014 Backyard Frogs, 1st place Winner, Costa Rican Frog photographed by Chela Crinnion of New York

2nd Place Winner: 2014 Backyard Frogs, Northern Cricket Frog, Mike Adamovic, New York.

2014 Backyard Frogs, 2nd place winner by Mike Adamovic, Northern Cricket Frog, New York.

3rd Place Winner: 2014 Backyard Frogs, Common Indian Tree Frog by Choti Singh.

2014 Backyard Frogs, 3rd place winner, common indian treefrog by Choti Singh.

Honorable Mention: 2014 Backyard Frogs, Pickerel Frog by Wes Deyton, North Carolina.

2014 Backyard Frogs, Honorable Mention, Pickerel Frog by Wes Deyton, North Carolina.

Honorable Mention: 2014 Backyard Frogs by Zakiyah Hasanah, age 10, from Indonesia with Frog in a Pipe.

2014 Backyard Frogs, Honorable Mention by Zakiyah Hasanah, age 10 from Indonesia with Frog in a Pipe.

To see the entire gallery of 34 images submitted visit: 2014 Backyard Frogs Photo Contest on Flickr.

– Founder and Frogs Are Green administrator, Susan Newman.

12/31/14

Pobblebonk Frogs in Australia

Rosemary Horton from Australia likes to keep Frogs Are Green readers up to date with her efforts to save frogs.

The photos below were taken with an ordinary digital camera through the lens of a school microscope, and shows the eggs and development of Pobblebonk Frogs (Limnodynastes dumerilii) to where she is ready to return them to suitable unpolluted areas.

Pobblebonk frog eggs Australia
 
Pobblebonk frog eggs Australia
 
Pobblebonk frog eggs Australia
 
Pobblebonk frog eggs Australia
 
Pobblebonk frog eggs Australia
 
Pobblebonk frogs Australia
 

About Pobblebonk Frogs from Wikipedia.org:

Limnodynastes dumerilii is a frog species from the family Myobatrachidae. The informal names for this species, and its subspecies, include Eastern or Southern Banjo Frog, and Bull frog. The frog is also called the pobblebonk after its distinctive “bonk” call, which is likened to a banjo string being plucked. It is native to eastern Australia and has been introduced to New Zealand. There are five subspecies of L. dumerilii, each with different skin coloration.