04/21/15

Earth Day Celebrations 2015

Each year as Earth Day approaches, Frogs Are Green goes into high gear.

Sunday, April 19, we celebrated with our local (and not so local) area, as many came out on a beautiful spring day to the Pershing Field Vietnam Veterans Memorial Community Center in Jersey City Heights, to see the winning artworks done by children around the world.

Visit this link to see the whole gallery of the event on Facebook: 2nd Annual Green Dream
laura-skolar-rolando-lavarro-susan-newman-at-green-dream-JC

Pictured above is Laura Skolar, President of Pershing Field Garden Friends; Jersey City, City Council President Rolando Lavarro, Jr. and Me.

 

We’ve published our “Frogs, Amphibians and Their Threatened Environment” six-week curriculum book on Amazon and Createspace!
Pick it up here >> Frog and Art Curriculum

 

We have two new awesome posters: one for “Saving the Bees” with a gorgeous micro close-up by wildlife photographer, Wes Deyton… and our adorable “Naturally FROGADELIC” illustrated by the always original, Mary Ann Farley.

Visit our shop here: Frogs Are Green Shop

Earth Day Buzz - Save the Honeybee

Earth Day Buzz – Save the Honeybee – Photograph courtesy of Wes Deyton.

Naturally Frogadelic - Earth Day Poster by Susan Newman, founder, Frogs Are Green, Illustration courtesy Mary Ann Farley

Naturally Frogadelic – Earth Day Poster 2015 by Susan Newman, founder, Frogs Are Green; Illustration courtesy of Mary Ann Farley.

 

We also want to share that our favorite Frog author, Irwin Quagmire Wart has written a new book and you can pick up a free download 4/21 – 4/25: >> Green Is Good

 

On Saturday, April 25th, Frogs Are Green will visit Liberty State Park’s Earth Day Festival and Sunday, April 26th, we will have a tent/table at the Earth Day festival in front of Jersey City’s City Hall! Children will be able to sit and draw pictures of frogs and nature. Art supplies and frog/amphibian reference on hand.

Swing by and visit us and have a fabulous EARTH DAY (week) and Happy Save The Frogs Day too!

– Susan Newman, founder

04/5/15

How Awareness Really Catches Fire

The phone is ringing and a friend is excited to tell me there’s a discussion about frogs right now on WNYC radio. Robin Moore, the author and photographer of “In Search of Lost Frogs,” is being interviewed on the Leonard Lopate Show (The Conservation Efforts Trying to Keep Frogs From Going Extinct). At the same moment, a Jersey City colleague is emailing me about the same thing and writes that she’s left a comment about Frogs Are Green and our kids frog art project on WNYC’s website.

During the interview they discuss many of the issues that frogs face today, including the deadly Chytrid Fungus and climate change. One caller asks about the drought situation in California and its toll on frogs. They also talk about how many frog species have gone extinct in the wild and at the same time new species are being discovered, as close as New York. They also talk about how important the medical research is as they test the poisonous skin of dart frogs.

dart frog by devin edmonds

Dart Frog courtesy of Devin Edmonds

Almost every day, Facebook friends post on my timeline or the Frogs Are Green page, or Tweet at us about frogs and/or the environment.

I’m sharing this because it was six years ago this May that I founded Frogs Are Green, and so many people laughed at this cause. They’d say, “Frogs? … Who’s going to care about frogs?”

I’m happy to tell you that in six years we have reached over a million people. Each month we have 13,000 visitors who look at more than 32,000 pages, which gives us an amazing bounce rate of 1.8 %. Yes, that is not a misprint, we have a 1.8% bounce rate. These stats have been holding steady for years and are again on the rise.

We didn’t used to post on Facebook, Google+, LinkedIn (groups) and Twitter every day, but in 2014 we made a commitment to do so and reach more people than ever.

As the above story shows, our mission is working. Awareness really begins to catch fire when others know you so well that they support and advance your campaign goals without hesitation.

It all comes from zeroing in on a niche and being consistent by sharing every day. By being “top of mind” on a particular thing that’s so different, so unique, they just see frogs and think of Frogs Are Green.

10 Tips for building your nonprofit’s awareness and following

  • Make sure that your website (the nucleus of your online presence) is 100% on target in expressing your mission and goals. On your homepage be brief and entice, don’t overwhelm with too many calls to action. Make sure your brand and mission are crystal clear. Be sure you are blogging and/or adding new, valuable content consistently.
  • Be sure when you blog, post, or tweet, you are adding an appropriate and eye-catching photo that will prompt others to share it, not just “like” it.
  • Be sure you are using #hashtags but don’t go crazy with them, lest no one will see or read your post… (I see this a lot on Instagram; so many hashtags I can’t find the message!)
  • Don’t try to sell all the time with posts/tweets about buying products, classes or donating to your cause. Once in a while is all right, but you will really build your audience by sharing significant information. As they move around your website reading articles they will come to respect your efforts and just may click that donate button on their own.
  • Your “competition” organization is your friend. Remember, you are both trying to help others, save wildlife and the environment, and so those that follow those other organizations may follow you too! Be kind and retweet.
  • If you are planning to boost or advertise, make sure you are being selective about the information and target audience. Do your homework and know where your target is, both online or offline.
  • Remember that your target audience can be in many different places. Be sure to review your Google Analytics each week and identify if what you are doing is working. For example, if you are spending most of your social media time on Facebook but when you look at your stats you have more people visiting your site from Twitter, you should tweet more often than you are!
  • People consume content in many different ways, so be sure you are creating video for YouTube, audio for Podcasting, Powerpoint (for Slideshare or LinkedIn), photo galleries on Flickr, Pinterest and Facebook, blog posts that can embed these other media files, graphic images, and more… (and then share across social sites).
  • When you have new media to share, don’t post on every social site at the same time and then not post for a week until the next post. Schedule different places each day so your content is circulating all the time.
  • Be sure to alert the local media about events and other important news so that they can write about you. If you don’t tell them yourself, how do you expect them to know? Publicity helps awareness and begets more publicity.

Frogs Are Green was fortunate to interview Robin Moore on a podcast also. Listen here >> Robin Moore

01/22/15

Irwin Quagmire Wart, Frog Book Author for Children

Irwin Quagmire Wart - frog author for childrenPlease introduce yourself and tell us a bit about your mission and goals.

I’m a frog so I’ve always been interested in our health and welfare. I have a baby brother and young cousins so I want to see our habitats preserved for them and for all future generations.

What is your educational background and what lead to sharing “The Land of of Lily Pad?”

I’m sorry to admit it, I have no formal education, but I’m loaded with street smarts… swamp smarts, if you prefer. Even though my name is Irwin Quagmire, lots of people know me by my initials, IQ because I am a very smart frog. I began writing books in 2011, after my first trip to France. Since then, I have written three other books, including a book on environmental stewardship for kids. After all, who knows more about being green than a frog!

Do you travel to exotic places and if yes, tell us about some of them.

The most exotic place I’ve been to is my home… Land of Lily Pad. It’s the most fabulous frog pond on earth… where humans are not allowed. So it’s still a beautiful, healthy, safe environment. Otherwise, I’ve only traveled a little in the US and Europe.

Irwin Quagmire's lily pad home

Please share your books and/or publications?

I have written, as I said before, four books:
Irwin Quagmire Wart Travels to Paris, France… a kid’s guide to the City of Lights
Irwin Quagmire Wart Travels Back in Time… a kid’s guide to life in Pioneer America
Green is Good… a kid’s guide to environmental stewardship
Perfectly Perfect – a rhyming book for young children that embraces the idea of self-acceptance and self-love no matter what you look like

What are some challenges you have faced and how did you deal with them?

I’m luckier than a lot of frogs. My family and friends have a clean, safe home. My biggest challenge is where to find the juiciest flies… all kidding aside, I am trying really, really hard to get my message out to the world and to get my books published. But it’s hard and very competitive.

What can people do to help? Donate, and contribute to your cause?

It would be helpful if my message and my website got promoted more. And it would be a dream to find a real publisher or literary agent… but I’m not holding my breath.

“Ask not what your swamp can do for you but what you can do for your swamp”… Irwin Quagmire Wart (and maybe John F. Kennedy). I believe this whole-heartedly and want to help your organization as much as I am able. I am planning on including a link to your website on mine: on the page, Irwin’s Favorite Things. If there’s more I can do, please let me know. My amanuensis can write pretty well and is very willing to contribute whatever she/we can.

Lily Pad environment of Irwin Q. Wart

How do you reach your targeted audience?
Is it through your website, advertising or social media or another route? Which is most effective and why?

I have a Facebook page: Irwin Quagmire Wart
A website: http://www.irwinquagmirewart.com/
Twitter account: @IrwinQWart
So far, none of them are effective but I am hoping that through Twitter, and reaching out to other frogs and frog-related people, I can drive more traffic to my website… and eventually, my books.

How do you keep the audience engaged over time?

I update my website often and try to include subjects that will be of interest to kids and adults, but are also near and dear to my heart; the environment is my big passion.

Tell us about your events around the world and some of the campaigns you have started.

None yet, but I have big plans…

What is in the works for the future? What haven’t you yet tackled, but will want to do soon?

My goal is to write a series of travel books for kids, focusing on unique world locations, both large and small. I believe that through travel, both children and frogs can learn that differences in appearance and culture are both good and interesting. By helping children to “see the world” (through a frog’s eyes) as a beautiful, non-scary place filled with interesting people, beautiful art, and amazing things to see and do, I hope to make the world seem a little smaller and certainly a place that needs protecting.
Land of Lily Pads

10/9/14

Robin Moore, Conservationist, Photographer and Author of In Search of Lost Frogs

Exclusive!

Tune in tomorrow, October 10, 2014 at 3pm EST and meet…

Robin Moore, conservationist, photographer and author of “In Search of Lost Frogs.”

*** Now Replaying *** The podcast interview is here:
Webcast: Robin Moore interviewed by Susan Newman

Follow the event and comment on Facebook:

Robin Moore Interview on Facebook with Susan Newman (aka Suzy Brandtastic)

Robin Moore, Conservationist, Photographer, and Author of In Search of Lost Frogs

About Robin Moore:

Robin Moore is a conservationist, photographer and the author of In Search of Lost Frogs (In Search of Lost Frogs).

Since gaining a PhD in biodiversity conservation, Robin has been a powerful voice for amphibian conservation.

He is a Conservation Officer with Rainforest Trust, Global Wildlife Conservation and the Amphibian Survival Alliance, the largest global partnership for amphibian conservation.

He is a proud Senior Fellow of the International League of Conservation Photographers (www.ilcp.com), represented by National Geographic Creative, and recently Co-Founded Frame of Mind (www.frameofmind.org), an initiative that empowers youth around the world to connect with their natural and cultural worlds through photography and visual.

_____________________________________

About Suzy Brandtastic interviews:

Susan Newman, an environmentalist and brand visibility designer knows how important it is to tell your “why.” Susan hosts a podcast series, live action video series and a written interview series, all featuring environmentalists, innovators, creatives and small business owners.

08/28/14

Eco-Interview: John Hamilton, Children’s Book Illustrator and Conservationist

John Hamilton, children's book illustrator with chameleon

When did this all begin? Please tell us a bit about your work.

I am an artist and illustrator based in Manchester UK. My artwork has always been narrative /story-based, using oil on canvas, printmaking, and large-scale collage. My work includes characters acting out various scenarios and role play, as if from a film or stage play. I often include animals or people dressed as animals. I recently had a children’s picture book published called “The Boy Who Really Really Really loves Lizards” aimed at 3-7 year olds.

Go quietly so as not to wake the butterflies' oil on canvas, 2013

What is your educational background and what led to this creative path?

My background is in Fine Art. I did my degree back in 1990 and have been a practicing artist since then. A couple of years ago I did a Masters degree in Children’s Book Illustration. For the final project I wrote the story about my son Oliver who was obsessed by visits to the Manchester Museum, From the age of two he has loved the museum and would spend hours there.

inside the vivarium - illustration from the book

What are some challenges you have faced and how did you deal with them?

When I was doing research at the museum for the book, I became friendly with Andrew Gray, the curator of the vivarium. He specializes in the conservation of frogs and has done a lot of work to project many endangered species from Costa Rica and other places. His passion and commitment to the Museum is amazing. He was also responsible for getting the museum to publish my book which is a playful look at my boys obsession with the museum and the lizards, frogs and snakes. I think we saw it as a way to engage the younger visitors and to perhaps encourage them to become aware of the conservation involved. The museum features heavily in the book.

Today Oliver is going to the museum - illustration from the book

What can people do to help this cause?

The museum allows the public to sponsor the frogs and to contribute to the cost of research and support for the museum. Oliver recently sponsored a tiger monkey frog and got to meet it and hold it at the museum! You can also buy my book too!

Oliver with the Tiger Monkey Frog at the Manchester museum

How do you reach your targeted audience?
Is it through your website, advertising or social media or another route? Which is most effective and why?

I am trying to promote my book at the moment and I have been doing that through Facebook and Twitter as they both allow you to reach a large volume of people very quickly. It is also a good way of keeping in touch with people and informing them of events and new work. There is also a website for the book where I post features, reviews and workshop projects done with schools and colleges.

school workshop with John Hamilton

How do you keep the audience engaged over time?

Updates on Facebook and Twitter and by creating new links with organizations and groups with similar interests.

Tell us about your events around the world and some of the campaigns you have started.

The book is only available in the UK so that has been my main target but I would love it to go further afield! I have had emails from people in South Africa, Australia, France and the USA who have received the book, many as presents from the UK – so that is exciting!

children looking at tadpoles in manchester museum

What is in the works for the future? What haven’t you yet tackled, but will want to do soon?

I am working on another picture book possibly about butterflies or snails! I am hoping the museum may show an interest in publishing this one too. I want to try and make this one a bit more factual and to include facts and information to allow children to continue their interest in the subject.

Would you like to add a bit more?

No. Just a thank you for the opportunity to talk about the book and hopefully reach a few more people and encourage some more young people to really, really, really love lizards and frogs!

Boy who really really really loves lizards

To find John Hamilton online:

Website: http://www.johnhamiltonillustration.com
Facebook: https://www.facebook.com/tbwrrrll
Twitter: @JohnHamilton17

For information on the Manchester Museum and their work with frogs and about sponsoring the frogs visit:
http://frogblogmanchester.com

05/4/11

Another Fairy Tale Wedding

On the morning of the April 29, I got up at dawn to watch the Royal Wedding. Because it was also the 3rd Annual Save the Frogs day, my mind was full of frogs, too. So frogs, princes, frog princes, and fairy tales were all mixed up in my mind. I was trying to find a connection between these two events. True, the groom’s father, Prince Charles, is the main spokesman for the Prince’s Rainforest Project, which has a frog as its mascot, but…

Yesterday I came across a story in the Dorset (England) Echo that tied these two events together. It turns out Will and Kate weren’t the only couple married in England on April 29. Another couple, Sabrina Laben and Simon Pittman, also tied the knot. They did not (I don’t think) arrive at the church in a Rolls-Royce, probably didn’t have a trumpet fanfare, and definitely didn’t have a billion people watching their ceremony.

Instead, they created a Save the Frogs wedding. Sabrina loves frogs and in lieu of gifts, she requested that donations be made to Save the Frogs. A “frog and frogette” stood on top of the wedding cake instead of traditional bride and groom figurines, and they sent out frog-decorated invitations. They had their reception Abbotsbury Subtropical Gardens, noted for its idyllic setting and multiple ponds.

courtesy of weddingandcakes.com

The more I thought about it, the better I liked this idea of an amphibian-themed wedding. In many cultures, frogs are symbols of good luck, prosperity, and fertility. They are associated with fairy tales and happy endings and transformations (the frog turning into a prince). As Susan and I know, people seem to love giving frog-related gifts. And what better place for a wedding than near a beautiful pond? If it rains, even better—frogs love rain and you might have a frog chorus accompaniment to your wedding!

For more information about other events that occurred on Save the Frogs day, and about the organization’s ongoing efforts and activities, please click here