07/15/17

Book Launch Party for 101 Wallace Students

Thursday, June 21, the art teacher Ms. Lynn Fusco​ at the Wallace Elementary School in Hoboken, New Jersey organized a book launch party!

We had two amazing cupcake cakes with the book cover printed on the top, bouquet of flowers and the tables were decorated with frog art too!

Most of the children were there as we celebrated the publication of their black and white drawings in 101 Wallace School Frogs – A Frogs Are Green Coloring Book!

If you purchase the book on Amazon Smile and select the Wallace PTO as your charity, they get a percentage of the sales. Win-win!

Here are a few photos from our party!

06/18/17

Children’s Frog Drawings Published

Four hundred frogs!

It all began by having a meeting at the Wallace Elementary School with the art teacher and approval for the school to participate by the Principal and Superintendent. Ms. Lynn Fusco, art teacher extraordinaire, taught the students about frogs and children ages 6-12 created black and white frog drawings.

I teach part-time at the school, so every week when I came back to the school, Ms. Fusco would hand me more artworks, until all 400 had been turned in. I photographed the art and added them to our international galleries on the Flickr website Frog Art. (Just one of our many galleries)!

Finally, it was time for the judges to make their selections from the field of 1441 artworks from 35 countries. Many selected the Hoboken childrens’ artwork and they appear here and there in the many categories we have on our website. Ms. Fusco created posters by hand and put them up in a few places around the school to feature the winners.

Wallace School frog art winners

But, I knew that I had to do more! When a school as a whole surpasses your expectations and the Wallace School delivered 400 strong, you must reward them!

First, I selected 24 artworks and they were on display in Hoboken’s City Hall during Earth Day and also in Jersey City City Hall’s caucus room. I will add that the artworks are up indefinitely in JC, unless another group needs the space.

hoboken-city-hall-shows-frog-artworks

City-Hall-Jersey-City-frogs-are-green-display

Then, I carefully reviewed and selected 101 to publish in “101 Wallace School Frogs” A Frogs Are Green Coloring Book. I scanned the art, designed the book and published it in May, 2017.

101 Wallace School Frogs - A Frogs Are Green Coloring Book

In addition, we have collaborated with the Wallace PTO and if you buy the book on Amazon Smile and select the Wallace Parent Teacher Organization as your charity, they get a percentage.

Purchase copies on Amazon Smile here >> 101 Wallace School Frogs

And… we’re not done yet!

Next week, we’re having a book publishing party with the 101 students who are in the book!

What a great effort! I can’t wait to see what happens in September when we open the 8th annual kids art contest!

04/21/15

Earth Day Celebrations 2015

Each year as Earth Day approaches, Frogs Are Green goes into high gear.

Sunday, April 19, we celebrated with our local (and not so local) area, as many came out on a beautiful spring day to the Pershing Field Vietnam Veterans Memorial Community Center in Jersey City Heights, to see the winning artworks done by children around the world.

Visit this link to see the whole gallery of the event on Facebook: 2nd Annual Green Dream
laura-skolar-rolando-lavarro-susan-newman-at-green-dream-JC

Pictured above is Laura Skolar, President of Pershing Field Garden Friends; Jersey City, City Council President Rolando Lavarro, Jr. and Me.

 

We’ve published our “Frogs, Amphibians and Their Threatened Environment” six-week curriculum book on Amazon and Createspace!
Pick it up here >> Frog and Art Curriculum

 

We have two new awesome posters: one for “Saving the Bees” with a gorgeous micro close-up by wildlife photographer, Wes Deyton… and our adorable “Naturally FROGADELIC” illustrated by the always original, Mary Ann Farley.

Visit our shop here: Frogs Are Green Shop

Earth Day Buzz - Save the Honeybee

Earth Day Buzz – Save the Honeybee – Photograph courtesy of Wes Deyton.

Naturally Frogadelic - Earth Day Poster by Susan Newman, founder, Frogs Are Green, Illustration courtesy Mary Ann Farley

Naturally Frogadelic – Earth Day Poster 2015 by Susan Newman, founder, Frogs Are Green; Illustration courtesy of Mary Ann Farley.

 

We also want to share that our favorite Frog author, Irwin Quagmire Wart has written a new book and you can pick up a free download 4/21 – 4/25: >> Green Is Good

 

On Saturday, April 25th, Frogs Are Green will visit Liberty State Park’s Earth Day Festival and Sunday, April 26th, we will have a tent/table at the Earth Day festival in front of Jersey City’s City Hall! Children will be able to sit and draw pictures of frogs and nature. Art supplies and frog/amphibian reference on hand.

Swing by and visit us and have a fabulous EARTH DAY (week) and Happy Save The Frogs Day too!

– Susan Newman, founder

04/5/15

How Awareness Really Catches Fire

The phone is ringing and a friend is excited to tell me there’s a discussion about frogs right now on WNYC radio. Robin Moore, the author and photographer of “In Search of Lost Frogs,” is being interviewed on the Leonard Lopate Show (The Conservation Efforts Trying to Keep Frogs From Going Extinct). At the same moment, a Jersey City colleague is emailing me about the same thing and writes that she’s left a comment about Frogs Are Green and our kids frog art project on WNYC’s website.

During the interview they discuss many of the issues that frogs face today, including the deadly Chytrid Fungus and climate change. One caller asks about the drought situation in California and its toll on frogs. They also talk about how many frog species have gone extinct in the wild and at the same time new species are being discovered, as close as New York. They also talk about how important the medical research is as they test the poisonous skin of dart frogs.

dart frog by devin edmonds

Dart Frog courtesy of Devin Edmonds

Almost every day, Facebook friends post on my timeline or the Frogs Are Green page, or Tweet at us about frogs and/or the environment.

I’m sharing this because it was six years ago this May that I founded Frogs Are Green, and so many people laughed at this cause. They’d say, “Frogs? … Who’s going to care about frogs?”

I’m happy to tell you that in six years we have reached over a million people. Each month we have 13,000 visitors who look at more than 32,000 pages, which gives us an amazing bounce rate of 1.8 %. Yes, that is not a misprint, we have a 1.8% bounce rate. These stats have been holding steady for years and are again on the rise.

We didn’t used to post on Facebook, Google+, LinkedIn (groups) and Twitter every day, but in 2014 we made a commitment to do so and reach more people than ever.

As the above story shows, our mission is working. Awareness really begins to catch fire when others know you so well that they support and advance your campaign goals without hesitation.

It all comes from zeroing in on a niche and being consistent by sharing every day. By being “top of mind” on a particular thing that’s so different, so unique, they just see frogs and think of Frogs Are Green.

10 Tips for building your nonprofit’s awareness and following

  • Make sure that your website (the nucleus of your online presence) is 100% on target in expressing your mission and goals. On your homepage be brief and entice, don’t overwhelm with too many calls to action. Make sure your brand and mission are crystal clear. Be sure you are blogging and/or adding new, valuable content consistently.
  • Be sure when you blog, post, or tweet, you are adding an appropriate and eye-catching photo that will prompt others to share it, not just “like” it.
  • Be sure you are using #hashtags but don’t go crazy with them, lest no one will see or read your post… (I see this a lot on Instagram; so many hashtags I can’t find the message!)
  • Don’t try to sell all the time with posts/tweets about buying products, classes or donating to your cause. Once in a while is all right, but you will really build your audience by sharing significant information. As they move around your website reading articles they will come to respect your efforts and just may click that donate button on their own.
  • Your “competition” organization is your friend. Remember, you are both trying to help others, save wildlife and the environment, and so those that follow those other organizations may follow you too! Be kind and retweet.
  • If you are planning to boost or advertise, make sure you are being selective about the information and target audience. Do your homework and know where your target is, both online or offline.
  • Remember that your target audience can be in many different places. Be sure to review your Google Analytics each week and identify if what you are doing is working. For example, if you are spending most of your social media time on Facebook but when you look at your stats you have more people visiting your site from Twitter, you should tweet more often than you are!
  • People consume content in many different ways, so be sure you are creating video for YouTube, audio for Podcasting, Powerpoint (for Slideshare or LinkedIn), photo galleries on Flickr, Pinterest and Facebook, blog posts that can embed these other media files, graphic images, and more… (and then share across social sites).
  • When you have new media to share, don’t post on every social site at the same time and then not post for a week until the next post. Schedule different places each day so your content is circulating all the time.
  • Be sure to alert the local media about events and other important news so that they can write about you. If you don’t tell them yourself, how do you expect them to know? Publicity helps awareness and begets more publicity.

Frogs Are Green was fortunate to interview Robin Moore on a podcast also. Listen here >> Robin Moore

10/9/14

Robin Moore, Conservationist, Photographer and Author of In Search of Lost Frogs

Exclusive!

Tune in tomorrow, October 10, 2014 at 3pm EST and meet…

Robin Moore, conservationist, photographer and author of “In Search of Lost Frogs.”

*** Now Replaying *** The podcast interview is here:
Webcast: Robin Moore interviewed by Susan Newman

Follow the event and comment on Facebook:

Robin Moore Interview on Facebook with Susan Newman (aka Suzy Brandtastic)

Robin Moore, Conservationist, Photographer, and Author of In Search of Lost Frogs

About Robin Moore:

Robin Moore is a conservationist, photographer and the author of In Search of Lost Frogs (In Search of Lost Frogs).

Since gaining a PhD in biodiversity conservation, Robin has been a powerful voice for amphibian conservation.

He is a Conservation Officer with Rainforest Trust, Global Wildlife Conservation and the Amphibian Survival Alliance, the largest global partnership for amphibian conservation.

He is a proud Senior Fellow of the International League of Conservation Photographers (www.ilcp.com), represented by National Geographic Creative, and recently Co-Founded Frame of Mind (www.frameofmind.org), an initiative that empowers youth around the world to connect with their natural and cultural worlds through photography and visual.

_____________________________________

About Suzy Brandtastic interviews:

Susan Newman, an environmentalist and brand visibility designer knows how important it is to tell your “why.” Susan hosts a podcast series, live action video series and a written interview series, all featuring environmentalists, innovators, creatives and small business owners.

08/28/14

Eco-Interview: John Hamilton, Children’s Book Illustrator and Conservationist

John Hamilton, children's book illustrator with chameleon

When did this all begin? Please tell us a bit about your work.

I am an artist and illustrator based in Manchester UK. My artwork has always been narrative /story-based, using oil on canvas, printmaking, and large-scale collage. My work includes characters acting out various scenarios and role play, as if from a film or stage play. I often include animals or people dressed as animals. I recently had a children’s picture book published called “The Boy Who Really Really Really loves Lizards” aimed at 3-7 year olds.

Go quietly so as not to wake the butterflies' oil on canvas, 2013

What is your educational background and what led to this creative path?

My background is in Fine Art. I did my degree back in 1990 and have been a practicing artist since then. A couple of years ago I did a Masters degree in Children’s Book Illustration. For the final project I wrote the story about my son Oliver who was obsessed by visits to the Manchester Museum, From the age of two he has loved the museum and would spend hours there.

inside the vivarium - illustration from the book

What are some challenges you have faced and how did you deal with them?

When I was doing research at the museum for the book, I became friendly with Andrew Gray, the curator of the vivarium. He specializes in the conservation of frogs and has done a lot of work to project many endangered species from Costa Rica and other places. His passion and commitment to the Museum is amazing. He was also responsible for getting the museum to publish my book which is a playful look at my boys obsession with the museum and the lizards, frogs and snakes. I think we saw it as a way to engage the younger visitors and to perhaps encourage them to become aware of the conservation involved. The museum features heavily in the book.

Today Oliver is going to the museum - illustration from the book

What can people do to help this cause?

The museum allows the public to sponsor the frogs and to contribute to the cost of research and support for the museum. Oliver recently sponsored a tiger monkey frog and got to meet it and hold it at the museum! You can also buy my book too!

Oliver with the Tiger Monkey Frog at the Manchester museum

How do you reach your targeted audience?
Is it through your website, advertising or social media or another route? Which is most effective and why?

I am trying to promote my book at the moment and I have been doing that through Facebook and Twitter as they both allow you to reach a large volume of people very quickly. It is also a good way of keeping in touch with people and informing them of events and new work. There is also a website for the book where I post features, reviews and workshop projects done with schools and colleges.

school workshop with John Hamilton

How do you keep the audience engaged over time?

Updates on Facebook and Twitter and by creating new links with organizations and groups with similar interests.

Tell us about your events around the world and some of the campaigns you have started.

The book is only available in the UK so that has been my main target but I would love it to go further afield! I have had emails from people in South Africa, Australia, France and the USA who have received the book, many as presents from the UK – so that is exciting!

children looking at tadpoles in manchester museum

What is in the works for the future? What haven’t you yet tackled, but will want to do soon?

I am working on another picture book possibly about butterflies or snails! I am hoping the museum may show an interest in publishing this one too. I want to try and make this one a bit more factual and to include facts and information to allow children to continue their interest in the subject.

Would you like to add a bit more?

No. Just a thank you for the opportunity to talk about the book and hopefully reach a few more people and encourage some more young people to really, really, really love lizards and frogs!

Boy who really really really loves lizards

To find John Hamilton online:

Website: http://www.johnhamiltonillustration.com
Facebook: https://www.facebook.com/tbwrrrll
Twitter: @JohnHamilton17

For information on the Manchester Museum and their work with frogs and about sponsoring the frogs visit:
http://frogblogmanchester.com