Category Archives: How You Can Help

04/5/15

How Awareness Really Catches Fire

The phone is ringing and a friend is excited to tell me there’s a discussion about frogs right now on WNYC radio. Robin Moore, the author and photographer of “In Search of Lost Frogs,” is being interviewed on the Leonard Lopate Show (The Conservation Efforts Trying to Keep Frogs From Going Extinct). At the same moment, a Jersey City colleague is emailing me about the same thing and writes that she’s left a comment about Frogs Are Green and our kids frog art project on WNYC’s website.

During the interview they discuss many of the issues that frogs face today, including the deadly Chytrid Fungus and climate change. One caller asks about the drought situation in California and its toll on frogs. They also talk about how many frog species have gone extinct in the wild and at the same time new species are being discovered, as close as New York. They also talk about how important the medical research is as they test the poisonous skin of dart frogs.

dart frog by devin edmonds

Dart Frog courtesy of Devin Edmonds

Almost every day, Facebook friends post on my timeline or the Frogs Are Green page, or Tweet at us about frogs and/or the environment.

I’m sharing this because it was six years ago this May that I founded Frogs Are Green, and so many people laughed at this cause. They’d say, “Frogs? … Who’s going to care about frogs?”

I’m happy to tell you that in six years we have reached over a million people. Each month we have 13,000 visitors who look at more than 32,000 pages, which gives us an amazing bounce rate of 1.8 %. Yes, that is not a misprint, we have a 1.8% bounce rate. These stats have been holding steady for years and are again on the rise.

We didn’t used to post on Facebook, Google+, LinkedIn (groups) and Twitter every day, but in 2014 we made a commitment to do so and reach more people than ever.

As the above story shows, our mission is working. Awareness really begins to catch fire when others know you so well that they support and advance your campaign goals without hesitation.

It all comes from zeroing in on a niche and being consistent by sharing every day. By being “top of mind” on a particular thing that’s so different, so unique, they just see frogs and think of Frogs Are Green.

10 Tips for building your nonprofit’s awareness and following

  • Make sure that your website (the nucleus of your online presence) is 100% on target in expressing your mission and goals. On your homepage be brief and entice, don’t overwhelm with too many calls to action. Make sure your brand and mission are crystal clear. Be sure you are blogging and/or adding new, valuable content consistently.
  • Be sure when you blog, post, or tweet, you are adding an appropriate and eye-catching photo that will prompt others to share it, not just “like” it.
  • Be sure you are using #hashtags but don’t go crazy with them, lest no one will see or read your post… (I see this a lot on Instagram; so many hashtags I can’t find the message!)
  • Don’t try to sell all the time with posts/tweets about buying products, classes or donating to your cause. Once in a while is all right, but you will really build your audience by sharing significant information. As they move around your website reading articles they will come to respect your efforts and just may click that donate button on their own.
  • Your “competition” organization is your friend. Remember, you are both trying to help others, save wildlife and the environment, and so those that follow those other organizations may follow you too! Be kind and retweet.
  • If you are planning to boost or advertise, make sure you are being selective about the information and target audience. Do your homework and know where your target is, both online or offline.
  • Remember that your target audience can be in many different places. Be sure to review your Google Analytics each week and identify if what you are doing is working. For example, if you are spending most of your social media time on Facebook but when you look at your stats you have more people visiting your site from Twitter, you should tweet more often than you are!
  • People consume content in many different ways, so be sure you are creating video for YouTube, audio for Podcasting, Powerpoint (for Slideshare or LinkedIn), photo galleries on Flickr, Pinterest and Facebook, blog posts that can embed these other media files, graphic images, and more… (and then share across social sites).
  • When you have new media to share, don’t post on every social site at the same time and then not post for a week until the next post. Schedule different places each day so your content is circulating all the time.
  • Be sure to alert the local media about events and other important news so that they can write about you. If you don’t tell them yourself, how do you expect them to know? Publicity helps awareness and begets more publicity.

Frogs Are Green was fortunate to interview Robin Moore on a podcast also. Listen here >> Robin Moore

03/23/15

Keeping Your Pond Alive

The water in your garden pond is very sensitive to change. Depending on a number of factors, a pond can soon go from crystal clear to pea soup without any apparent explanation. You will quickly learn that pond pollutants can hide in the clearest water.

frog in a pond

Filtration

An easy first step to ensuring a healthy pond environment is the use of a good filter and you should contact a specialist retailer, like Swell UK, who can advise you on the best solution. Biological filters will break down harmful toxins, like ammonia from fish waste, so they can be either removed or absorbed by the plant life in your pond. A UV filter will also help keep green water and algae at bay and keep down the levels of bacteria that could be harmful to the life in your pond.

A good water balance

High nitrate or pH levels in your pond can bring about the most common pond problem: algae. Algae can cause havoc in ponds, keeping light and oxygen from the plants and animals that need them. Regular testing should be carried out to keep on top of the environment in the water before an algae problem breaks out. You can pick up kits for any potential problem from online stores like Swell UK. These give you the all important heads-up you need to take action.

A key part of maintaining the right water balance is ensuring you use a good liner that will not only resist damage but ensure any outside nitrate sources, like fertilizer, are prevented from seeping through.

Oxygen

Oxygen plays a vital role in ensuring the good health of your pond. Without oxygen, certain bacteria found towards the bottom of ponds will begin to produce acids and toxins that will harm the fish, insects and helpful bacteria that may live in your pond. By planting particular oxygenating plants, you can create a natural balance of oxygen levels, but only during the day. By making use of an air pump or any water feature that will disturb the water surface, you can maintain a good oxygen level throughout the day, protecting the well being of your pond.

02/8/15

Frogs and Water Quality

Yesterday, in class with the Cloud Institute and Sustainable Jersey (NJ Learns), each student got to briefly share their project, so I was describing the Frogs Are Green mission and projects on the agenda for 2015.

My teacher Jaimie P. Cloud, challenged me with this question. “Much of what Frogs Are Green is about is bringing awareness to the public, but is there a change I want in the public’s behavior?”

It made me think about one specific area that we can focus on which would help frogs and amphibians as well as other wildlife and humans, and that is water quality.

We know that there are many issues, such as, pollution and oil spills, pesticides and other toxins, pharmaceuticals, and these aren’t just affecting wildlife, but us as well. It’s humans that are creating many of these problems, so it’s obvious that we must be the ones to correct it.

testing water quality

I did a search on Google for Frogs and Water Quality and was surprised to learn there is currently no standard for water quality as it applies to frogs and amphibians:
“The factors thought to be contributing to declines in frog populations include habitat loss, introduction of exotic species, overexploitation, disease, climate change, and decreasing water quality. With respect to water quality, agroecosystems use 80-90% of the water resources in the western United States, frequently resulting in highly eutrophic conditions. Recent investigations suggest that these eutrophic conditions (elevated pH, water temperature, and un-ionized ammonia) may be associated with frog embryo mortality or malformations. However, water quality criteria for frogs and other amphibians do not currently exist. Here, we briefly review data that support the need to develop water quality parameters for frogs in agroecosystems and other habitats.”
(from this website: PMC1519110/http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1519110/)

What this tells me is that currently the water quality is tested to make sure it’s safe for humans, but there are no regulations in place for it to be safe for wildlife? Doesn’t it matter that it’s healthy for all life?

I’ll be reading much more on this issue and would like to invite you to share your thoughts or links to additional documentation you may have found.

Here’s a video I’d like to share because it shows just how important it is to educate the young with hands-on education from Marie Hartford, Science, 5th Grade Teacher and her students in Redmond, WA on the Teaching Channel about “Measuring the pH as it Relates to Water Quality.”

01/22/15

Irwin Quagmire Wart, Frog Book Author for Children

Irwin Quagmire Wart - frog author for childrenPlease introduce yourself and tell us a bit about your mission and goals.

I’m a frog so I’ve always been interested in our health and welfare. I have a baby brother and young cousins so I want to see our habitats preserved for them and for all future generations.

What is your educational background and what lead to sharing “The Land of of Lily Pad?”

I’m sorry to admit it, I have no formal education, but I’m loaded with street smarts… swamp smarts, if you prefer. Even though my name is Irwin Quagmire, lots of people know me by my initials, IQ because I am a very smart frog. I began writing books in 2011, after my first trip to France. Since then, I have written three other books, including a book on environmental stewardship for kids. After all, who knows more about being green than a frog!

Do you travel to exotic places and if yes, tell us about some of them.

The most exotic place I’ve been to is my home… Land of Lily Pad. It’s the most fabulous frog pond on earth… where humans are not allowed. So it’s still a beautiful, healthy, safe environment. Otherwise, I’ve only traveled a little in the US and Europe.

Irwin Quagmire's lily pad home

Please share your books and/or publications?

I have written, as I said before, four books:
Irwin Quagmire Wart Travels to Paris, France… a kid’s guide to the City of Lights
Irwin Quagmire Wart Travels Back in Time… a kid’s guide to life in Pioneer America
Green is Good… a kid’s guide to environmental stewardship
Perfectly Perfect – a rhyming book for young children that embraces the idea of self-acceptance and self-love no matter what you look like

What are some challenges you have faced and how did you deal with them?

I’m luckier than a lot of frogs. My family and friends have a clean, safe home. My biggest challenge is where to find the juiciest flies… all kidding aside, I am trying really, really hard to get my message out to the world and to get my books published. But it’s hard and very competitive.

What can people do to help? Donate, and contribute to your cause?

It would be helpful if my message and my website got promoted more. And it would be a dream to find a real publisher or literary agent… but I’m not holding my breath.

“Ask not what your swamp can do for you but what you can do for your swamp”… Irwin Quagmire Wart (and maybe John F. Kennedy). I believe this whole-heartedly and want to help your organization as much as I am able. I am planning on including a link to your website on mine: on the page, Irwin’s Favorite Things. If there’s more I can do, please let me know. My amanuensis can write pretty well and is very willing to contribute whatever she/we can.

Lily Pad environment of Irwin Q. Wart

How do you reach your targeted audience?
Is it through your website, advertising or social media or another route? Which is most effective and why?

I have a Facebook page: Irwin Quagmire Wart
A website: http://www.irwinquagmirewart.com/
Twitter account: @IrwinQWart
So far, none of them are effective but I am hoping that through Twitter, and reaching out to other frogs and frog-related people, I can drive more traffic to my website… and eventually, my books.

How do you keep the audience engaged over time?

I update my website often and try to include subjects that will be of interest to kids and adults, but are also near and dear to my heart; the environment is my big passion.

Tell us about your events around the world and some of the campaigns you have started.

None yet, but I have big plans…

What is in the works for the future? What haven’t you yet tackled, but will want to do soon?

My goal is to write a series of travel books for kids, focusing on unique world locations, both large and small. I believe that through travel, both children and frogs can learn that differences in appearance and culture are both good and interesting. By helping children to “see the world” (through a frog’s eyes) as a beautiful, non-scary place filled with interesting people, beautiful art, and amazing things to see and do, I hope to make the world seem a little smaller and certainly a place that needs protecting.
Land of Lily Pads

12/4/14

Building Reach, Near and Far

We know that if we build a web presence with the right SEO (search engine optimization) over time we will reach those who are searching for what we are offering.

But what if your target audience isn’t looking for what you’re doing? How can we reach them?

This is the 5th year of the Frogs Are Green Kids Art Contest, so naturally those who have entered in the past are aware and may enter again. In addition, some parents and kids in countries around the world may be watching what other countries are doing and then get into the action as well. In the past 5 years we have received thousands of entries from more than 27 countries! When people are looking for something specific on the web and the right SEO is in place, those pages are found.

For example, Hong Kong has entered many beautiful artworks over the past few years, but this year in addition to the entries from China, we received entries from Japan, Malaysia and Indonesia. Last year we received some amazing art from Estonia, and this year from England, Ireland, Denmark, and Romania. Information can spread to new areas when we consistently push it out there and when the public is actively looking for it and then shares it, pushing it even further.

But the question today is how do we reach the ones nearby?

kids drawing frogs in park jersey city

The answer is by introducing people to real-time situations where they are learning new things. If we want children who live in urban areas to understand nature and why saving frogs is important, we need to bring them to the source, yes bring them to nature. How can we expect children who live in urban environments to care about wildlife when it is somewhat foreign to them? This is why many classrooms today have class pets. So children can be directly involved in the health and well-being of those animals. But there is nothing better than showing them the animals’ true habitat.

Last Spring, Frogs Are Green made a presentation to 60 first-graders at the Learning Community Charter School in Jersey City, showing them both frog art from around the world and a slideshow of some of the most unusual frogs. They learn about frogs and amphibians as part of their school curriculum and they already knew quite a bit and were very enthusiastic about the topic.

During 2014 we developed a new six-week curriculum, “Frogs, Amphibians and their Threatened Environment – Discovery and Expression through Art” which is available for download, under the education tab on our website.

During the summer and early fall, we had set up tables at quite a few community fairs and events so children could stop by, sit down and draw frogs with the art supplies we laid out. Children love to create and don’t need that much encouragement once engaged. They just need the right guidance from teachers and parents. We also know that children love animals. Many have pets at home, but it’s not the same as seeing those animals in nature.

If we want children to care about nature, we must show it to them, through field trips and when they see the real thing it will lead them to care what happens in the future.

What’s cool is that even in urban areas there are parks, such as our own Liberty State Park. Imagine the fantastic discovery students might have by seeing everything from frogs to birds, and more if they just went there with an educator.

We see a sharing cycle of teachers educating children, who bring that information home and tell their parents, who then share that with other parents, who share it with their kids and on to community leaders.

The key is getting those sparks of information and creativity started in the right places and making sure the people you want to reach are receiving it.

by Susan Newman, founder

12/4/14

Frogs Are Good For Your Garden

Frogs and toads are some of nicest critters you can attract in your garden as they can improve it great deal. They have true and undeniable value but are threatened by the constant increase of urbanization. Their habitats are shrinking at an alarming rate and thus reducing their chance of survival.

frogs and toads in your garden

So why not take steps in inviting them in your garden today? For one thing, they are amazing pest control predators. They feed on insects, such as cutworms, caterpillars, sow bugs and many more that can do harm to your garden. There have been reports of entire gardens destroyed by these bugs for a single night, and anything that can help prevent that from happening is to be loved and preferred over other animals. A single frog can eat over a hundred harmful insects a day, which is really a lot and enough in most cases to help you control this threat.

In order to ensure that frogs can perform their duty, you will need to create a suitable habitat for them. During the day, they like to sit under shady and cool areas, such as under trees and other high plants. There are many solutions that can be implemented in your garden which will offer not only proper shelter for frogs, but will also give your garden an innovative look. These animals also require water, so a pond of some sort is needed. Many professional and reliable gardeners share the opinion that there is nothing quite like having a garden pond in your backyard. It needs to have shallow edges to allow the amphibians to enter and leave as they please.

Toads and frogs can be a garden’s best friend and save you the need to spray with pesticides and other chemicals to protect from insects. If you like the calming and sometimes gentle sound of frogs, then smile the next time you see one in your garden.

Guest blog by Ella Andrews